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7 Step Guide to Online Marketing for Law Firms

7 Step Guide to Online Marketing for Law Firms

Online marketing provides countless opportunities for law firms to improve their visibility and awareness across various online platforms and generate new business opportunities from potential and new clients. With the shifting of power the balance from traditional marketing to online marketing, online marketing’s importance is rising.

According to eMarketer, the total spending on digital marketing in the US surpasses traditional marketing spending for the first time in 2019. So, if you want your law firm to generate a steady flow of new clients and remain competitive, consider investing in digital marketing for law firms.

Here is a comprehensive 7 step guide to online marketing for law firms that includes critical elements of a successful digital marketing strategy to help your firm get on the right track to reach new clients. The guide mainly focuses on three things: building credibility in the areas of your expertise, reaching your target audience by conveying the right message, and improving your firm’s profile.

  • 1. Stay focused on clients

Your previous, current, and prospective clients are the essence of your firm. You need to create digital marketing strategies for law firms around them. To engage customers successfully and prosper with your marketing plan, understand what they want and what challenges they need help with. Create a buyer persona for your law firm that represents your ideal customer based on real data about your existing and potential customers, along with the market research.

  • 2. Build Your Marketing Framework

Your online marketing plan should be holistically evaluated. Rather than focusing the plan on campaigns, a law firm should focus on long-term business objectives and growth frameworks. Your online marketing framework should be a written plan that directs your law firm’s goals, growth, and campaigns.

“To engage customers successfully and prosper with your marketing plan, understand what they want and what challenges they need help with. Create a buyer persona for your law firm that represents your ideal customer“

  • 3. Search Engine Optimization

You may have an amazing website for your law firm, but you need to ensure that your website ranks high on search engines, so your target audience can find it easily. For this, you need SEO, an important aspect of an effective strategy for a law firm or any business.

SEO is an online marketing strategy that generates traffic to your website, allowing your target audience to easily find your website. The better the SEO of your website, the better it will rank on search engines.

  • 4. Generate Leads with CRO strategies

Law firms that focus on generating qualified leads and acquiring clients through online marketing need to make sure that their website is conversion optimized. Conversion Rate Optimization or CRO strategy helps convert website visitors into qualified leads. You are advised to capture the contact information of the potential customers that visit your website.

  • 5. Use Content Marketing to Build Audience

The use of quality content deepens your relationship with your audience and helps generate more leads. Content marketing is not just about your law firm blog. Your content marketing could include articles, guides, infographics, videos, webinars, ebooks, podcasts, and quizzes. These formats can be used as powerful growth drivers for your law firm. Create high-quality education content tailored to your target audience.

  • 6. Create an Effective Social Media Strategy

Sharing an informative and appealing image on social media is an essential part of online marketing and public relations for any business. Use your social media accounts to connect with your audience, build your firm’s brand, drive traffic to your website, and generate qualified leads. An effective social media strategy involves creating and posting quality content for your social media channels, engaging with your followers, analyzing results, and running social media ads. Furthermore, create a professional bio for your social media accounts.

  • 7. Use Search Engine Marketing 

Search Engine Marketing is another important aspect of digital marketing for lawyers to effectively generate quality traffic and leads to your law firm’s website. SEM can be referred to as paid search, online advertising, or PPC. You can purchase leads, traffic, etc. through online ads, often on search engines like Google and Bing. With SEM, you can bid for ad placement in sponsored links on the search engine when a potential customer searches for a keyword related to your law firm.

Use this guide to understand all the fundamentals tactics essential for online marketing for lawyers. You need to stay focused, consistent, and persistent to stay atop of the competition. However, there is nothing like a standardized strategy; implement all and analyze what works best for your firm.

To discuss how to implement a successful digital marketing strategy that will generate a positive ROI for your law firm, contact us today.

How to start a small business online without a website?

How to start a small business online without a website?

Starting a small business online without a website seems tough but really isn’t with the right strategy. In the early days of internet marketing, their was not much you could get started with to run a business online until you launched your website. Although a customized website is the best way to start an online business as it offers numerous benefits, those benefits come with a large upfront cost. Building a website costs up to $10,000 and many small business owners also lack the technical skills to manage a website on their own. Thus, you need to have a team of web developers and designers which can be costly for small businesses.

So, can you start a small business online without a website? Well, fortunately, yes, there are a lot of great apps and tools out there to get started with your small business online. Now you can market and sell your products online without ever creating a website.

While there are various great tools to start a small business online without a website, our focus here would be on Facebook and Instagram.

So, let us get started.

Social networking platforms are perfect for small businesses to market and sell their products. Research by PWC says that 45% of people buy more goods from their favorite brands after looking at them on social platforms. Small businesses use social networks to increase engagement, communicate with customers, and attract new ones.

If you do not have a website, you can open a store on Facebook, Instagram, and other social media platforms.

How to sell on Facebook

Facebook has over 2.6 billion active users and some of them are potential customers whom you can target. Facebook Shops is the latest update, elevating traditional Facebook Pages into Shops that are more customizable.

Facebook Shops give your business a storefront making it look more than just any other website. However, to get started with it, you need to create a Facebook Business page first.

If you don’t have one, then visit facebook.com/business and click on Create a Page and follow the instructions.

Once you have the Business Page you can convert it into a Store. However, for this your Facebook page must adhere to the following:

  • Sell physical items
  • Agree with Facebook’s Merchant terms
  • Link to a valid bank account
  • Have a tax identification number

Now follow these steps to configure the Shop page

Step 1 – Login to your Facebook Business Page

You need to login to the business page and have admin privileges. By default, many Facebook business pages already have the Shop page shown on the left. Click on it.

Step 2 – Add your Shop Details

Select the shop tab, a pop-up explaining the setup appears. Click on Get Started, fill in your business type, address, zip code, and all the details asked.

Step 3 – Add Products

Once you have given all the details of your business and described what you sell, the next step is to add in the products. Click on the Add Products button. Configure the details of each product and add a real image of the product. Follow the guidelines and recommendations.

This is how you set up a Facebook Shop to start selling your products.

The same feature is being made available for Instagram as well.

How to Sell on Instagram

Instagram has more than 500 million users daily and 50% of them follow at least one business, so it is a great platform to sell your products. Instagram Shop enables you to integrate your product catalog with your Instagram profile. This then allows you to promote your products directly to Instagram users through posts, Stories, and in a special Shop tab on your profile. You can also tag products in your posts adding a little shopping bag icon to your image. When the user taps on the photo, they can see the price, the description, and buy the product directly.

To start an Instagram Shop, you need a Facebook Shop, because Instagram pulls product information from Facebook to create your Instagram Shop. We have already explained how to set up a Facebook Shop, so when you have done that, integrate it with Instagram and start selling your products.

 

These are the proper steps to follow to create a business online and get started generating revenue without having a website.

If you need help creating a social presence, brand positions and generating targeted ads to drive more sales, contact us.

3 Ways Small Businesses can Lower Overhead Costs

3 Ways Small Businesses can Lower Overhead Costs

Here are the 3 ways small businesses can lower overhead costs. During uncertain times like these it’s necessary that you lower your overhead costs as much as possible.

 

  1. Check for Bill Deferment: Many banks, lenders, and utility companies currently offer bill deferment for businesses impacted by the coronavirus crisis. As a small business owner, you should reach out to them to see if you qualify for a forbearance.Examples include: You can contact your banks to see if they can suspend payments. Many will defer mortgage loans for up to 12 months, and some might suspend small business, auto, and other loan payments for a temporary period.
  2. Eliminate non-essential spending: Small Businesses should seek ways to operate as lean as possible during the coronavirus crisis. That means cutting all spending that’s not essential to operations – and even cutting non-essential operations.
  3. Invest in affordable marketing: Small businesses can cut back on marketing expenses while they weather the storm, but that doesn’t mean they should reduce their marketing. Rather, it means they need to seek new, affordable (and even free) ways to maintain their presence during the crisis.

 

For example: You can double down on cheap marketing like Social Media Marketing and Email Marketing. Invest for the long-term, and now is the time to build up your organic reach and drive traffic. These are both ultra-cheap, yet highly effective, marketing channels

If you need help formulating a digital marketing and sales plan for your business, please reach out to us to schedule a time to chat. We are here to help small businesses during these tough times.

 

#smallbusinessowners #lowercosts #Increaseprofits #smallbusinesslife #surviveandthrive #winning #organicmarketing #SEO #socialmediamarketing #emailmarketin

How Small Businesses Should Reboot post COVID-19

How Small Businesses Should Reboot post COVID-19

How Small businesses should reboot post Covid-19 is a topic most businesses are wondering. Small businesses are finding themselves in an extremely precarious situation today, dealing with COVID-19. The economy has been walloped, and small businesses, in particular, are still dealing with the losses it encountered during these unprecedented times. The prolonged time of lacklustre demand suffered by small businesses is now trying to fix the damages and develop better ways to deal with it once the pandemic is over. Once the dust settles, small businesses can still hope for the best ways to reboot their operations.

There is no doubt that the world is never going to be the same once everything is over. Just a few months back, Covid-19 had been declared a world pandemic, and scientists and healthcare specialists are still trying to come up with coronavirus medicine and vaccine. After affecting millions of people, coronavirus has not left affecting a few businesses too.

Tourism, sports, entertainment, retail, restaurants, and financial markets have received major blows because of this novel coronavirus. New retail shops, restaurants, real estate agencies, and dentists who have set up their new clinics have not been left either. These small businesses must think of smart steps to survive during the pandemic. As the saying goes, “where there is will, there is a way,” and the same thing can be said about the steps these businesses must take.

Everyone’s life has been reset, and everyone must revaluate their choices. Customers won’t come back just like that.  The idea is to rebuild your image in the industry subtly and build awareness among people so that when people search for your services and products, they can turn to you and take the right action.

“The route isn’t set in stone. The recovery process will be a bit uneven and volatile, and small business have to be present for that. As a result, the strategy that you will be adapting has to be resilient, allowing for adjustments as new opportunities will emerge, and new events will unfold. The plan will encompass a few steps. The first step is to wait for social and economic life restart keeping in mind the restrictive measures.”

All the strategies will not be suitable for every industry. But you must understand what kind of demand still exists after the pandemic that your small business can cater to. Understanding the demand will allow you to gauge the number of employees that will be required. After this, you need to set up some agile teams that will complete all the other tasks without the need to be physically present.

Regarding the physical steps, ensure that no one, not even your employees return to the workplace unless everything is safe and secure. After analysing the whole situation, think about the individuals who may return to the physical stores and locations that you have. Keep in mind the pre-start tasks, see how things are working, and finally gauge whether everyone is ready to come back.

Because the situation is still tense, you need to take reasonable, empathetic, and emotional communication steps to pass on the messages to everyone. You might have to communicate with your employees and customers more frequently than before. Mean every word that you say. Connect with your customers emotionally. Be compassionate, relatable, and authentic as you empathize with different people regarding how the pandemic has hit everyone, how it has affected them and everyone else personally. I love this quote personally and abide by it always:

“People don’t care how or what you know, until they know how mu

Talk to everyone about what the future holds. Be optimistic, and tell them about things that they genuinely care about. The purpose is to make your people part of the resolution. Let your audience have a positive feeling about the future. Let them know that you are there for them during this fight because everyone is fighting for the same cause together.

Dentists, for example, are unable to operate with full proficiency mainly because they are at a higher risk of spreading the disease. Once the pandemic ends and receive the green signal from the government to operate normally, they should take double the precaution while treating their patients. They must tell their clients and everyone who is thinking of visiting a dentist the proper way to meet them because it is about the safety of the dentist and other customers. Even though dentists frequently change their gloves and masks, and clean all the equipment after seeing one patient, that will not be enough.

Dentists could read the temperature of the patients before seeing them. Screening the patients for symptoms and signs will help the dentists understand who should go for a dental check-up. Dentists should let everyone know that they are taking special care when it comes to treating patients. Let out the world know that you are ensuring to clean the protective equipment, autoclaving handpieces once a patient is done, letting patients rinse their hands with hydrogen peroxide solution safety, and more. Dentists can also give consultation online in case someone is in urgent need.

To minimize human contact, real estate agents can think of giving virtual house tours to people who are interested in buying a new house after the pandemic. The same process can be done by car dealers too. You can show cars to your clients through a Zoom call and have a virtual tour.

There are proper steps to follow after the pandemic is over for small businesses. If you are also thinking about rebooting your business, you can receive a FREE 30-minutes business consultation.

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