Know the Top 5 Tips You Need to Optimize Content On Any Social Media Platform!

Know the Top 5 Tips You Need to Optimize Content On Any Social Media Platform!

Know the Top 5 Tips You Need to Optimize Content On Any Social Media Platform!

There are around 4.48 BILLION social media users worldwide as of 2021.

That means it’s easier than ever for insurance agencies to reach their target audiences. Of course, that also leaves the burning question: “What should an insurance agency post on social media?”

Let’s get into it.

There’s no way to say it…we’re breaking up…

with poor, optimized content!

You’ll learn the top 5 tips to help you optimize content starting today!

For instance, did you know 80 characters on Facebook posts get 66% higher engagement! That’s not a lot to work with!

But it’s exactly what your users need. You’ll be making getting more clicks the next time you optmize your content!

Character Length

Tip #1: You don’t need to max your character count for more clicks. Know what your audience prefers for character length.

It’s easy to think that maxing your character limit would create more clicks. Wrong!

Headlines, content, and even link descriptions have a limit on what will generate audience engagement.

The Golden Rule is to condense your information to what’s only absolutely necessary for users. Your users are more than likely skimming through x1000 pieces of content weekly.

Focus on being direct with your content. Here are the sweet spots for the most popular online platforms:

Facebook:

Headline Text: 5 words

Body Text: 40 – 80 characters (or 14 words)

Link Description Text: 18 words

Twitter:

Body text: 71 – 100 characters

Instagram:

Body Text: 138 – 150 characters

Hashtags: 10 – 11 *seperate your hashtages from your caption

LinkedIn:

Body text: 50-100 characters

Word Balance

Tip #2: Find the right balance of different emotional words.

Don’t think it all stops with just writing short sentences. Each word needs to have value to create the right balance of emotional, power, common, and uncommon words.

While many marketers use different methods to evaluate the impact of their words, you can bet there’s a science to back up their word choice.

One of the better methods out there is a headline analyzer.

Our favorite is the analyzer by Headlines.

Get your headlines, bios, and even posts analyzed to see the impact each of your words has. While this tool is mainly used for headlines, I’ve found that short descriptions also work well.

Use this with some caution, however. Using useless adjectives or jargon will get your audience skipping to the next ad. It’s always best to read it out loud to see how the words sound.

Spacing

Tip #3: Keep your content accessible by dividing your paragraphs with spacing.

It’s simple.

It’s effective.

And it’s easy on the eyes.

You should know by now that your audience loves to skim. Keep that in mind as you optimize content with long paragraphs on the new service you’re launching.

Readers are looking for digestible content. Ever hear of TL;DR?

That’s where “white space” comes in. White space in design allows the brain to organize a large amount of information. Your brain will be more likely to remember large bits of information when it’s broken down into small, skimmable parts.

Focus

Tip #4: Focus on one idea per post. Let each sentence have its own idea.

We’ve talked plenty about the technical aspects of content. Now let’s focus on the abstract.

Your content should be expressing one idea. A sentence should focus on the thought. A headline should focus on one topic. Your body text should promote to one type of audience.

Many content writers swear by the 20-word rule. Any more and you can lose up to 10% of your readers!

  • Extra tip: Use the breath test when reading out your content. Any pausing when reading your content may mean it’s too long. Break it down to create fewer pauses!

Avoid Crossposting

Tip #5: Craft variations of your post. Your audience differs per platform. Adjusting just a small bit of your post can keep you from looking careless.

Content doesn’t always transfer well to another platform. One hashtag can bring up different results on different platforms. One profile may not exist on another.

Your audience will take notice of how you handle your content. In fact, Twitter’s recent guidelines prevent the automation of similar content!

Remember who your audience is for every platform. You’ll keep their attention when you optimize content to fit their attention span.

Your content has 8 seconds on average to engage your audience (no matter the platform).

To optimize content, use sites like Loomly to map out your content. You’ll be able to edit posts for your selected platforms all within one workspace!

Consider using these 5 tips for your future content. These simple tweaks will have you seeing a quick change in your content’s analytics almost immediately! Check out our services to see how else we can optimize your future content.

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Copyright ©️2022 1GS Digital Agency. All Rights Reserved

Learn 5 SIMPLE Ways to Use Video Content for Better Results

Learn 5 SIMPLE Ways to Use Video Content for Better Results

Learn 5 SIMPLE Ways to Use Video Content for Better Results

Keeping a competitive edge in your market requires some ingenious ways to stay relevant. Whether that’s SEO, Facebook ads, or even personal blogs, your site’s users are seeking engagement with your business. What better way to get engagement than with video content?

Learn 5 simple ways you can use video content today for better engagement, more leads, and more conversions.

5 Beginner-Friendly Video Content Strategies

There’s nothing more confusing than shooting video without some knowledge of video production. As a business owner, your schedule will already be full of high-priority tasks. You don’t have the time to learn how to create production-level videos!

But there’s still a way! Immerse yourself into video with these beginner-friendly marketing strategies.

Social Media “Stories”

They’re quick. They’re snappy. They’re everything you need to fit into your schedule. Social media stories are vertical videos that last 24 hours, giving you the opportunity to keep your audience engaged with short spurts of information.

Because they’re mobile-first videos, you’ll be able to provide an immersive experience all from your audience’s hand. Not to mention the high level of user engagement each platform provides! Statista reports that the top-ranking apps for daily user engagement as of June 2020 were:

  • Facebook: 62.5%
  • Instagram: 61%
  • Snapchat: 55.4%
  • Tik Tok: 47.4%

Use stories as a way to create simple but effective content keeping audiences updated and engaged. With their high engagement potential, low-difficulty application, stories are a perfect way to immerse yourself into a video marketing strategy.

Live Q & A

For those of you who love being in front of the camera, Live Q&A’s give you the personal approach you need to excite your audience. Live Q&As are online, live sessions that allow attendees to ask questions to a host ready to respond.

Of course, it requires a little more thought than a pre-recorded video. Are you looking to do a Q&A about your services? An event? A campaign?

Creating the perfect Q&A that guarantees conversions can be a little tricky. Keep in mind that your Q&A’s should always consider these essential points:

  • Create the Proper Infrastructure:
    • Don’t skimp on the basics. Have a good quality camera, microphones, fast-running internet on a powerful computer, and the proper accommodations for hosts and guests.
  • Plan the topics with careful consideration.
  • Develop a list of potential questions to prepare yourself.
  • Promote through the appropriate channels. (Think email, newsletters, and online messengers.)
  • Choose a streaming platform that suits your audience.
  • Test your live session BEFORE you conduct a Q&A!

While you don’t get the quick production of social media stories, Q&A’s provide the unique opportunity to meet your audience directly! Your careful thought and consideration won’t go unnoticed.

Video Testimonials

Not sure if you’re ready to be in front of the camera? Dive into video testimonials! Promote the best your services or product have to offer with live video testimonials.

The flexibility of video testimonials allows you to engage with your clients in a unique way. Ask your top clients if they could share their experience with your service through video. Having proof that your product meets your audience’s needs gives them the confidence to convert to your service or product.

What’s even better is the ability to apply the video to multiple platforms, from your landing page to your social media. Use the flexibility of video testimonials to produce video content that’s genuine.

Product Demo Video

A cousin of video testimonials, product demo videos give your potential user an inside look as to how your product or service works. Video demonstrations are especially helpful for moving your client from one stage of a sales funnel to the next.

Changing your potential user’s stage, such as a stage of awareness to interest, means creating a strategy confronting users’ needs. Consider the use of these types of product demos for your next video content strategy:

  • Top of Funnel (Awareness to Interest): Create a brief demo to promote essential highlights.
  • Middle of Funnel (Interest to Decision): Create an overview demo to describe abilities.
  • Bottom of Funnel (Decision to Action)l: Create a full demo video to explore functions.

When you recognize your user’s stage, your product demo videos will be that much stronger in pushing conversions and engagement.

Video Emails

Emails are another direct way to engage existing users. In fact, with emails having a 40% better conversion rate to Facebook and Twitter, your users are looking to you to update them about the best deals, promotions, and news!

Email is a prime opportunity to interact with your existing audience. By upselling through video, you’ll have a 60-70% higher probability of converting your existing users to more of your services.

Because they’ll take the time to watch your videos, a loyal audience will feel video emails are less intrusive than would potential customers. Take the time to deepen the connection with your clientele base on a regular basis through this effective tool.

You’ll find that video content can take on any format at any level of expertise. Take on any of these formats and you’ll soon find you’re scaling at a much faster rate than expected. Needing more info on leveraging video for your specific industry?

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Copyright ©️2022 1GS Digital Agency. All Rights Reserved

The Do’s and Don’ts of Writing Blogs

The Do’s and Don’ts of Writing Blogs

The Do’s and Don’ts of Writing Blogs

The Do’s and Don’ts of Writing Blogs

Blog writing is an important tool within marketing and brand advertising. It can help establish your authority on a subject, as well as provide helpful information. Blogs can be focused on any topic, and be as long or as short as needed. There are many things to keep in mind, however, when writing blogs, which we’ll highlight below.

-DO use bullet points

Most readers of your blog won’t read every word of the content. Using bullet points allows the reader to skip for information they desire without having to search hard. If you make your blog text-heavy with no bullet points, the reader will get frustrated and stop reading your blog. Using bullet points saves you and your reader time when it comes to blogs.

-DON’T get too personal

Some people can go into too much detail in their blogs, about their personal lives, internal thoughts, etc. This can be too much for some readers, as they may find the information uncomfortable. Keep your blog-friendly, informal, but also set boundaries for yourself when writing. Decide what is and isn’t okay to write about.

-DO use photos

The best blogs use photos to help tell a story within the blog. Make sure to add photos throughout the blog to add character and a visual journey that your reader can be a part of. It’s important to make sure your photos make sense next to their accompanying text.

-DON’T have typos

This seems easy, but can be easily missed while blog writing. Typos within a blog show your reader that you were in a hurry and didn’t care enough to go back and edit. Take the extra five to ten minutes and reread your blog, making sure it is typo and error-free.

If you want to learn more about using blogs for marketing, schedule a FREE strategy session with the experts at 1GS today!

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Copyright ©️2022 1GS Digital Agency. All Rights Reserved

5 Different Ways to Increase Your School Enrollment

5 Different Ways to Increase Your School Enrollment

5 Different Ways to Increase Your School Enrollment

The 21st century is here, and people have easier access to online services. Most parents research family planning from their mobile apps and social media. Customized solutions can give you more leads, thus increasing enrollment for your daycare or private school.

ANALYSIS

With an SEO marketing campaign, ideal traffic can be attracted to your website. Digital marketing experts can analyze and address every angle of your website and marketing strategy to reach a comprehensive, well-rounded solution. They will create customized plans to meet the objectives of your daycare or private school.

OPTIMIZATION

The right SEO combination will focus on optimizing your website to get unpaid traffic from search engines and social media campaigns. To get more traffic, leads, and sales, your marketing team will fine-tune your prospects with a clear plan and strategy, documenting sales processes and procedures for future analysis. If the team notices your revenue or leads are still struggling, they can offer management training workshops and coaching sessions.

CUSTOMIZATION

It is understood that no two solutions are the same for every client. All results can be customized to meet the client’s specific needs and objectives.

RESEARCH

An SEO business strategy helps you succeed and thrive. Business research helps you learn about the competition, threats, and new opportunities for growth. Financial audits will help you learn about areas crucial for growth and those that can be removed.

EXPANSION STRATEGIES

Expansion strategies help your team launch successfully. Leveraging talent evaluators to find under utilized talent and advise on crucial hires.

A successful SEO strategy will streamline the operations of your daycare, private school, or Montessori school by eliminating unnecessary costs, optimizing business procedures, outsourcing non essential tasks, and creating strategies to make your marketing efforts more efficient.

Digital marketing plans help to generate increased national or local search-based rankings to help drive business and to generate franchise development sales leads. 1GS specializes in providing solutions for education departments, such as universities, private schools, daycares and preschools, Montessori schools, as well as law firms, real estate agencies, and other businesses. Optimization credibility is key to acquiring and maintaining new families to increase enrollment in your school. 

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Copyright ©️2022 1GS Digital Agency. All Rights Reserved

Digital Marketing for Schools

Digital Marketing for Schools

Digital Marketing for Schools

Some schools can serve only a handful of new students so don’t require extensive marketing, but other schools have multiple locations and many problems that serve a wide age range. Such large schools require a full marketing system that includes automation and integrated content marketing, social media campaigns, and email marketing. In many cases, most schools fall in the middle when it comes to size and needs. 1GS fashions all marketing to fit each school’s individual requirements for enrollment.

1GS focuses on providing six  core services:

  • SEO (search engine optimization)
  • Social Ads
  • Google Ads
  • Social Media Management
  • Content Creation
  • Email Marketing

They use all six  services to effectively drive traffic to your website/social channels. Once at the website, they work towards spurring interest, so the visitor quickly decides. Focus is always on high-quality leads combined with rapid decisions, so clients obtain impressive ROI and know that their marketing investment  has been maximized.

A Deep Understanding of What Montessorians Want

Claudia and Sahil understand that Montessorians want in their school to grow and truly reach its full potential. To achieve such goals, the main objective must always be to reach a wide array of prospective parents to increase enrollment. Digital marketing gives your school the edge it needs. A strong strategy creates a firm foundation. To achieve this, the entire digital marketing plan must work like a well-oiled machine with consistent new leads to keep the school thriving.

The Importance of a Montessori Website

A Montessori website that is effective is crucial. It must attract new families while keeping current families well-informed of all upcoming events and more. A website is also a crucial tool in marketing for any Montessori school. With a correctly tailored site, the school will spring to the forefront for prospective parents and helps promote enrollment.

The Goals of 1GS

At 1GS, we strive to meet and exceed all goals

  • Drive the right clients to the school’s website
  • Generate leads
  • Specialize in building high-quality performance campaigns
  • Increase ROI
  • Attract interested consumers
  • Optimize variable such as keywords, ad copy, mobile/pc
  • Target the audience
  • Create blogs, webpage copy, newsletters, landing pages, videos and more
  • Provide the website with credibility
  • Nurture prospects
  • Increase SEO ratings
  • Drive targeted organic traffic
  • Satisfaction  guarantee
  • Build social media presence by engaging with social followers
  • Create content daily for social channels

Montessori Website Design

A website is a Montessori school’s most visible and valuable marketing asset. It is like the front door – the first impression of the school, so it must reflect the quality of the establishment while introducing the faculty, administration, curriculum, and facility.

A successful Montessori website helps prospective parents understand what sets the school apart, especially if they are unfamiliar with the Montessori method’s value and how it is different than state-funded, standard education programs. Prospective parents learn about the school and are hopefully persuaded to visit the premises. The website should encourage high conversion rates.

Montessori Website Needs

1GS understands the needs of Montessori schools:

  • Mobile-friendly/responsive: Nowadays about half of all traffic comes from visitors using their mobile devices and that trend is going to continue to increase. Google indexes all mobile versions of websites which is why a mobile version of any Montessori school is so important.
  • Speeds Matters: Test the website’s speed with Google’s PageSpeed Insights. A slow website automatically causes a bad user experience and the visitor leaves. Page speed matters!
  • Appearance: All humans are visual. If a school’s website boasts beautiful graphics and photos then visitors will be encouraged to stay on the website and explore the faculty, school, and curriculum information.
  • Testimonials: Schools should proudly publish testimonials of current parents on their website. Testimonial pages often receive a great deal of traffic which indicates that they have value. Google reviews are also important because they appear in local search results and bring in local traffic who want to explore the school’s information.
  • Conversions: The goal of all Montessori schools is to encourage prospective parents to reach out and contact the school to schedule a tour. landing pages, optimized contact pages, and powerful calls-to-action (CTAs) are all crucial.


Please contact 1GS to learn more about our customized solutions and set up a call with an inbound marketing expert here.

Facebook
Twitter
LinkedIn
Pinterest

Don't waste another minute.

Grow your insurance agency with an affordable social media management plan.

Copyright ©️2022 1GS Digital Agency. All Rights Reserved

Digital Marketing for Schools

Some schools can serve only a handful of new students so don’t require extensive marketing, but other schools have multiple locations and many problems that serve a wide age range. Such large schools require a full marketing system that includes automation and integrated content marketing, social media campaigns, and email marketing. In many cases, most schools fall in the middle when it comes to size and needs. 1GS fashions all marketing to fit each school’s individual requirements for enrollment.

1GS focuses on providing six  core services:

  • SEO (search engine optimization)
  • Social Ads
  • Google Ads
  • Social Media Management
  • Content Creation
  • Email Marketing

They use all six  services to effectively drive traffic to your website/social channels. Once at the website, they work towards spurring interest, so the visitor quickly decides. Focus is always on high-quality leads combined with rapid decisions, so clients obtain impressive ROI and know that their marketing investment  has been maximized.

A Deep Understanding of What Montessorians Want

Claudia and Sahil understand that Montessorians want in their school to grow and truly reach its full potential. To achieve such goals, the main objective must always be to reach a wide array of prospective parents to increase enrollment. Digital marketing gives your school the edge it needs. A strong strategy creates a firm foundation. To achieve this, the entire digital marketing plan must work like a well-oiled machine with consistent new leads to keep the school thriving.

The Importance of a Montessori Website

A Montessori website that is effective is crucial. It must attract new families while keeping current families well-informed of all upcoming events and more. A website is also a crucial tool in marketing for any Montessori school. With a correctly tailored site, the school will spring to the forefront for prospective parents and helps promote enrollment.

The Goals of 1GS

At 1GS, we strive to meet and exceed all goals

  • Drive the right clients to the school’s website
  • Generate leads
  • Specialize in building high-quality performance campaigns
  • Increase ROI
  • Attract interested consumers
  • Optimize variable such as keywords, ad copy, mobile/pc
  • Target the audience
  • Create blogs, webpage copy, newsletters, landing pages, videos and more
  • Provide the website with credibility
  • Nurture prospects
  • Increase SEO ratings
  • Drive targeted organic traffic
  • Satisfaction  guarantee
  • Build social media presence by engaging with social followers
  • Create content daily for social channels

Montessori Website Design

A website is a Montessori school’s most visible and valuable marketing asset. It is like the front door – the first impression of the school, so it must reflect the quality of the establishment while introducing the faculty, administration, curriculum, and facility.

A successful Montessori website helps prospective parents understand what sets the school apart, especially if they are unfamiliar with the Montessori method’s value and how it is different than state-funded, standard education programs. Prospective parents learn about the school and are hopefully persuaded to visit the premises. The website should encourage high conversion rates.

Montessori Website Needs

1GS understands the needs of Montessori schools:

  • Mobile-friendly/responsive: Nowadays about half of all traffic comes from visitors using their mobile devices and that trend is going to continue to increase. Google indexes all mobile versions of websites which is why a mobile version of any Montessori school is so important.
  • Speeds Matters: Test the website’s speed with Google’s PageSpeed Insights. A slow website automatically causes a bad user experience and the visitor leaves. Page speed matters!
  • Appearance: All humans are visual. If a school’s website boasts beautiful graphics and photos then visitors will be encouraged to stay on the website and explore the faculty, school, and curriculum information.
  • Testimonials: Schools should proudly publish testimonials of current parents on their website. Testimonial pages often receive a great deal of traffic which indicates that they have value. Google reviews are also important because they appear in local search results and bring in local traffic who want to explore the school’s information.
  • Conversions: The goal of all Montessori schools is to encourage prospective parents to reach out and contact the school to schedule a tour. landing pages, optimized contact pages, and powerful calls-to-action (CTAs) are all crucial.


Please contact 1GS to learn more about our customized solutions and set up a call with an inbound marketing expert here.

Need More Tips on Optimizing Your Content?

Our experts at 1GS agency are ready to optimize your content, no matter the platform. We have over 20 years of experience with multiple plans tailored to your needs. Contact us today to learn more!

Copyright ©️2022 1GS Digital Agency. All Right Reserved

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