Case Study – How We Have Helped Schools Across the Country – Testimonials

Case Study – How We Have Helped Schools Across the Country – Testimonials

Case Study – How We Have Helped Schools Across the Country – Testimonials

1GS recently worked closely with a Montessori School in Arizona and the results are impressive!

This Montessori school’s mission is to, “Inspire children to reach their full potential and develop a lifelong love of learning in a safe and loving environment in which their individuality and uniqueness are respected, and their creativity and independence are celebrated.” Such a valuable and noble mission clearly deserved greater coverage and marketing so the team at 1GS started to work immediately to turn things around for the school.

The Campaign for this Montessori School.

Their campaign was launched in mid-September. 1GS used a mix of digital services such as SEO, social media management, social media ads, Google ads, and content creation. The results of the work carried out by 1GS was impressive. Within eight short weeks, they managed to generate the following:

  • 43 quality leads
  • 25 virtual showings
  • 12 new enrollments

The strides made resulted in over $100.000 in new revenue for the school. The digital marketing agency who had previously been working with had failed to produce even one quality lead in three months so the results achieved by 1GS was impressive and a clear testament to the skills of the team headed by 1GS Co-Founders  Sahil and Claudia. 

What Sets 1GS Apart?

When you work with 1GS, you deal with one person who has the power of a team of eight high-skilled individuals behind them. 1GS brings the experience of working with active clients in the education space (preschools, daycares, and private schools) to the table. In addition, they believe firmly in transparency and communication. The team at 1GS will listen to their clients to tailor services for their particular needs.

Why 1GS?

1GS clients see an avg. 3x in ROI on marketing spending within 3 months

  • 360-degree solution for our clients (Marketing+Sales+Consulting = Success)
  • Google Ads Premium Partner & Facebook Marketing Partner – manage over $2M in ad budget annually
  • Expertise with active clients in the education space (preschools, daycares, private schools)
  • Customization: At 1GS, we realize that no two solutions are the same for every client. All solutions are customized to meet the client’s specific needs and objectives.
  • Adaptation:  Adaptation to ensure seamless communication and results between all team members and clients.
  • Transparency – Complete transparency with our clients to keep the lines of communication open.
  • Communication:  Maintain open lines of communication at all times. All tasks are always explained in detail — perhaps an ‘old school’ habit but one that defines 1GS and their work ethic.
  • Active Engagement: The team at 1GS conducts a period of discovery to learn how the education provider operates, its goals, and vision. The process can reveal possible hidden revenue blockers, extract key insights, open the door to opportunities, and identify gaps to help determine the entire project’s direction towards success.
  • Collaboration: Once an initial plan is agreed upon, the team works closely with the education provider to set short- and long-term goals while agreeing on an acceptable timeline. Meetings and further communication ensure the exchange of valuable knowledge and experience to hone relevant tools for success.
  • Listens to their clients
  • Implementation and execution: 1GS understands exactly what their client wants and has developed a tailored solution. All goals are aligned for success.
  • Results: Perform data analysis and analyze all work to create a solution that offers long-lasting and impressive results – such as the ones attained with IKM.
  • Monthly agreements
  • Marketing Packages: Customized to meet your specific needs starting at $2,000 per month.

1GS believes that testimonials speak for themselves. Clearly, the impressive and outstanding results achieved with this Montessori School speaks for itself.


To learn more about our customized inbound marketing solutions, please contact the team below.

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1GS Digital Agency: Who We Are

1GS Digital Agency: Who We Are

1GS Digital Agency: Who We Are

1GS Digital Agency was founded by Claudia Papa with the goal of providing customized inbound marketing solutions for businesses, specifically professional service firms and education-based companies like Montessori schools all across the United States. As a mom, they know the importance of a Montessori education which is why they have focussed their digital marketing and sales skills on working closely with the specialized education providers of the Montessori school world.

What Sets 1GS Digital Agency apart?

Two things set 1GS apart: the company’s team and leadership led by Claudia Papa

Claudia is a skilled marketing professional with a strong background in business development. She has helped many professional businesses such as law firms increase their web traffic, acquire more clients, and obtain qualified leads.

The innovative marketing team that has been built with over 10+ team members boasts over 75 years of digital marketing, consulting, and sales enablement experience.

Why Partner With Us?

We like to consider ourselves an extension of your team. Your business goals become our top priority.

Here are the main reasons why you should partner with 1GS

Capabilities

  • Over 75+ years of experience
  • On-going education, industry research, and staff development

Integrity

  • Our team is an extension of your team
  • We value human interaction, collaboration, and full support

Transparency

  • We complete the work we say we will
  • Your questions are answered with thorough answers

Services

  • Comprehensive 360-degree solution
  • Customized plans to meet your business objectives

Affordability

  • Monthly agreements
  • Pricing that fits your budget

1GS offers s 360-degree solution to all clients –  Marketing+Sales+Consulting = Success

Our Values –

We believe who you are matters as much as the results you produce. Therefore we have built a team of experts in their crafts who also embody the core values our founder believes in.

  • Passionate about results
  • Helpful attitude
  • Ownership mentality
  • Self-motivated and adaptable
  • Inclusive and lead-by-example culture

To learn more about our customized inbound marketing solutions, please contact the team below.

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7 Step Guide to Online Marketing for Law Firms

7 Step Guide to Online Marketing for Law Firms

7 Step Guide to Online Marketing for Law Firms

Online marketing provides countless opportunities for law firms to improve their visibility and awareness across various online platforms and generate new business opportunities from potential and new clients. With the shifting of power the balance from traditional marketing to online marketing, online marketing’s importance is rising.

According to eMarketer, the total spending on digital marketing in the US surpasses traditional marketing spending for the first time in 2019. So, if you want your law firm to generate a steady flow of new clients and remain competitive, consider investing in digital marketing for law firms.

Here is a comprehensive 7 step guide to online marketing for law firms that includes critical elements of a successful digital marketing strategy to help your firm get on the right track to reach new clients. The guide mainly focuses on three things: building credibility in the areas of your expertise, reaching your target audience by conveying the right message, and improving your firm’s profile.

1. Stay focused on clients

Your previous, current, and prospective clients are the essence of your firm. You need to create digital marketing strategies for law firms around them. To engage customers successfully and prosper with your marketing plan, understand what they want and what challenges they need help with. Create a buyer persona for your law firm that represents your ideal customer based on real data about your existing and potential customers, along with the market research.

2. Build Your Marketing Framework

Your online marketing plan should be holistically evaluated. Rather than focusing the plan on campaigns, a law firm should focus on long-term business objectives and growth frameworks. Your online marketing framework should be a written plan that directs your law firm’s goals, growth, and campaigns.

“To engage customers successfully and prosper with your marketing plan, understand what they want and what challenges they need help with. Create a buyer persona for your law firm that represents your ideal customer“

3. Search Engine Optimization

You may have an amazing website for your law firm, but you need to ensure that your website ranks high on search engines, so your target audience can find it easily. For this, you need SEO, an important aspect of an effective strategy for a law firm or any business.

SEO is an online marketing strategy that generates traffic to your website, allowing your target audience to easily find your website. The better the SEO of your website, the better it will rank on search engines.

4. Generate Leads with CRO strategies

Law firms that focus on generating qualified leads and acquiring clients through online marketing need to make sure that their website is conversion optimized. Conversion Rate Optimization or CRO strategy helps convert website visitors into qualified leads. You are advised to capture the contact information of the potential customers that visit your website.

5. Use Content Marketing to Build Audience

The use of quality content deepens your relationship with your audience and helps generate more leads. Content marketing is not just about your law firm blog. Your content marketing could include articles, guides, infographics, videos, webinars, ebooks, podcasts, and quizzes. These formats can be used as powerful growth drivers for your law firm. Create high-quality education content tailored to your target audience.

6. Create an Effective Social Media Strategy

Sharing an informative and appealing image on social media is an essential part of online marketing and public relations for any business. Use your social media accounts to connect with your audience, build your firm’s brand, drive traffic to your website, and generate qualified leads. An effective social media strategy involves creating and posting quality content for your social media channels, engaging with your followers, analyzing results, and running social media ads. Furthermore, create a professional bio for your social media accounts.

7. Use Search Engine Marketing

Search Engine Marketing is another important aspect of digital marketing for lawyers to effectively generate quality traffic and leads to your law firm’s website. SEM can be referred to as paid search, online advertising, or PPC. You can purchase leads, traffic, etc. through online ads, often on search engines like Google and Bing. With SEM, you can bid for ad placement in sponsored links on the search engine when a potential customer searches for a keyword related to your law firm.

Use this guide to understand all the fundamentals tactics essential for online marketing for lawyers. You need to stay focused, consistent, and persistent to stay atop of the competition. However, there is nothing like a standardized strategy; implement all and analyze what works best for your firm.

To discuss how to implement a successful digital marketing strategy that will generate a positive ROI for your law firm, contact us today.

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How to start a small business online without a website?

How to start a small business online without a website?

How to start a small business online without a website?

Starting a small business online without a website seems tough but really isn’t with the right strategy. In the early days of internet marketing, their was not much you could get started with to run a business online until you launched your website. Although a customized website is the best way to start an online business as it offers numerous benefits, those benefits come with a large upfront cost. Building a website costs up to $10,000 and many small business owners also lack the technical skills to manage a website on their own. Thus, you need to have a team of web developers and designers which can be costly for small businesses.

So, can you start a small business online without a website? Well, fortunately, yes, there are a lot of great apps and tools out there to get started with your small business online. Now you can market and sell your products online without ever creating a website.

While there are various great tools to start a small business online without a website, our focus here would be on Facebook and Instagram.

So, let us get started.

Social networking platforms are perfect for small businesses to market and sell their products. Research by PWC says that 45% of people buy more goods from their favorite brands after looking at them on social platforms. Small businesses use social networks to increase engagement, communicate with customers, and attract new ones.

If you do not have a website, you can open a store on Facebook, Instagram, and other social media platforms.

How to sell on Facebook

Facebook has over 2.6 billion active users and some of them are potential customers whom you can target. Facebook Shops is the latest update, elevating traditional Facebook Pages into Shops that are more customizable.

Facebook Shops give your business a storefront making it look more than just any other website. However, to get started with it, you need to create a Facebook Business page first.

If you don’t have one, then visit facebook.com/business and click on Create a Page and follow the instructions.

Once you have the Business Page you can convert it into a Store. However, for this your Facebook page must adhere to the following:

  • Sell physical items
  • Agree with Facebook’s Merchant terms
  • Link to a valid bank account
  • Have a tax identification numbe

Now follow these steps to configure the Shop page

Step 1 – Login to your Facebook Business Page

You need to login to the business page and have admin privileges. By default, many Facebook business pages already have the Shop page shown on the left. Click on it.

Step 2 – Add your Shop Details

Select the shop tab, a pop-up explaining the setup appears. Click on Get Started, fill in your business type, address, zip code, and all the details asked.

Step 3 – Add Products

Once you have given all the details of your business and described what you sell, the next step is to add in the products. Click on the Add Products button. Configure the details of each product and add a real image of the product. Follow the guidelines and recommendations.

This is how you set up a Facebook Shop to start selling your products.

The same feature is being made available for Instagram as well.

How to Sell on Instagram

Instagram has more than 500 million users daily and 50% of them follow at least one business, so it is a great platform to sell your products. Instagram Shop enables you to integrate your product catalog with your Instagram profile. This then allows you to promote your products directly to Instagram users through posts, Stories, and in a special Shop tab on your profile. You can also tag products in your posts adding a little shopping bag icon to your image. When the user taps on the photo, they can see the price, the description, and buy the product directly.

To start an Instagram Shop, you need a Facebook Shop, because Instagram pulls product information from Facebook to create your Instagram Shop. We have already explained how to set up a Facebook Shop, so when you have done that, integrate it with Instagram and start selling your products.

These are the proper steps to follow to create a business online and get started generating revenue without having a website.

If you need help creating a social presence, brand positions and generating targeted ads to drive more sales, contact us.

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3 Ways Small Businesses can Lower Overhead Costs

3 Ways Small Businesses can Lower Overhead Costs

3 Ways Small Businesses can Lower Overhead Costs

Here are the 3 ways small businesses can lower overhead costs. During uncertain times like these it’s necessary that you lower your overhead costs as much as possible.

  1. Check for Bill Deferment: Many banks, lenders, and utility companies currently offer bill deferment for businesses impacted by the coronavirus crisis. As a small business owner, you should reach out to them to see if you qualify for a forbearance.Examples include: You can contact your banks to see if they can suspend payments. Many will defer mortgage loans for up to 12 months, and some might suspend small business, auto, and other loan payments for a temporary period.
  2. Eliminate non-essential spending: Small Businesses should seek ways to operate as lean as possible during the coronavirus crisis. That means cutting all spending that’s not essential to operations – and even cutting non-essential operations.
  3. Invest in affordable marketing: Small businesses can cut back on marketing expenses while they weather the storm, but that doesn’t mean they should reduce their marketing. Rather, it means they need to seek new, affordable (and even free) ways to maintain their presence during the crisis.

For example: You can double down on cheap marketing like Social Media Marketing and Email Marketing. Invest for the long-term, and now is the time to build up your organic reach and drive traffic. These are both ultra-cheap, yet highly effective, marketing channels

If you need help formulating a digital marketing and sales plan for your business, please reach out to us to schedule a time to chat. We are here to help small businesses during these tough times.

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