Know the Top 5 Tips You Need to Optimize Content On Any Social Media Platform!

There’s no way to say it…we’re breaking up…

with poor, optimized content!

You’ll learn the top 5 tips to help you optimize content starting today! 

For instance, did you know 80 characters on Facebook posts get 66% higher engagement! That’s not a lot to work with!

But it’s exactly what your users need. You’ll be making getting more clicks the next time you optmize your content!

 

Character Length

Tip #1: You don’t need to max your character count for more clicks. Know what your audience prefers for character length.

 

It’s easy to think that maxing your character limit would create more clicks. Wrong! 

Headlines, content, and even link descriptions have a limit on what will generate audience engagement. 

The Golden Rule is to condense your information to what’s only absolutely necessary for users. Your users are more than likely skimming through x1000 pieces of content weekly.

Focus on being direct with your content. Here are the sweet spots for the most popular online platforms: 

Facebook:

Headline Text: 5 words

Body Text: 40 – 80 characters (or 14 words)

Link Description Text: 18 words

Twitter:

Body text: 71 – 100 characters

Instagram:

Body Text: 138 – 150 characters

Hashtags: 10 – 11 *seperate your hashtages from your caption

LinkedIn:

Body text: 50-100 characters

 

Word Balance

Tip #2: Find the right balance of different emotional words.

 

Don’t think it all stops with just writing short sentences. Each word needs to have value to create the right balance of emotional, power, common, and uncommon words. 

While many marketers use different methods to evaluate the impact of their words, you can bet there’s a science to back up their word choice. 

One of the better methods out there is a headline analyzer.

Our favorite is the analyzer by Headlines.

Get your headlines, bios, and even posts analyzed to see the impact each of your words has. While this tool is mainly used for headlines, I’ve found that short descriptions also work well. 

Use this with some caution, however. Using useless adjectives or jargon will get your audience skipping to the next ad. It’s always best to read it out loud to see how the words sound. 

 

Spacing

Tip #3: Keep your content accessible by dividing your paragraphs with spacing.

It’s simple.

It’s effective.

And it’s easy on the eyes.

You should know by now that your audience loves to skim. Keep that in mind as you optimize content with long paragraphs on the new service you’re launching. 

Readers are looking for digestible content. Ever hear of TL;DR? 

That’s where “white space” comes in. White space in design allows the brain to organize a large amount of information. Your brain will be more likely to remember large bits of information when it’s broken down into small, skimmable parts. 

Focus

Tip #4: Focus on one idea per post. Let each sentence have its own idea. 

We’ve talked plenty about the technical aspects of content. Now let’s focus on the abstract. 

Your content should be expressing one idea. A sentence should focus on the thought. A headline should focus on one topic. Your body text should promote to one type of audience. 

Many content writers swear by the 20-word rule. Any more and you can lose up to 10% of your readers!

  • Extra tip: Use the breath test when reading out your content. Any pausing when reading your content may mean it’s too long. Break it down to create fewer pauses!

 

Avoid Crossposting

Tip #5: Craft variations of your post. Your audience differs per platform. Adjusting just a small bit of your post can keep you from looking careless.

Content doesn’t always transfer well to another platform. One hashtag can bring up different results on different platforms. One profile may not exist on another. 

Your audience will take notice of how you handle your content. In fact, Twitter’s recent guidelines prevent the automation of similar content!

Remember who your audience is for every platform. You’ll keep their attention when you optimize content to fit their attention span. 

Your content has 8 seconds on average to engage your audience (no matter the platform).

To optimize content, use sites like Loomly to map out your content. You’ll be able to edit posts for your selected platforms all within one workspace!

Consider using these 5 tips for your future content. These simple tweaks will have you seeing a quick change in your content’s analytics almost immediately! Check out our services to see how else we can optimize your future content.

Need More Tips on Optimizing Your Content?

 Our experts at 1GS agency are ready to optimize your content, no matter the platform. We have over 20 years of experience with multiple plans tailored to your needs. Contact us today to learn more!

Learn 5 SIMPLE Ways to Use Video Content for Better Results

Learn 5 SIMPLE Ways to Use Video Content for Better Results

Keeping a competitive edge in your market requires some ingenious ways to stay relevant. Whether that’s SEO, Facebook ads, or even personal blogs, your site’s users are seeking engagement with your business. What better way to get engagement than with video content? 

Learn 5 simple ways you can use video content today for better engagement, more leads, and more conversions

5 Beginner-Friendly Video Content Strategies

 

There’s nothing more confusing than shooting video without some knowledge of video production. As a business owner, your schedule will already be full of high-priority tasks. You don’t have the time to learn how to create production-level videos! 

But there’s still a way! Immerse yourself into video with these beginner-friendly marketing strategies. 

Social Media “Stories”

They’re quick. They’re snappy. They’re everything you need to fit into your schedule. Social media stories are vertical videos that last 24 hours, giving you the opportunity to keep your audience engaged with short spurts of information. 

Because they’re mobile-first videos, you’ll be able to provide an immersive experience all from your audience’s hand. Not to mention the high level of user engagement each platform provides! Statista reports that the top-ranking apps for daily user engagement as of June 2020 were:

  • Facebook: 62.5%
  • Instagram: 61%
  • Snapchat: 55.4%
  • Tik Tok: 47.4% 

Use stories as a way to create simple but effective content keeping audiences updated and engaged. With their high engagement potential, low-difficulty application, stories are a perfect way to immerse yourself into a video marketing strategy.

Live Q & A

For those of you who love being in front of the camera, Live Q&A’s give you the personal approach you need to excite your audience. Live Q&As are online, live sessions that allow attendees to ask questions to a host ready to respond. 

Of course, it requires a little more thought than a pre-recorded video. Are you looking to do a Q&A about your services? An event? A campaign?

Creating the perfect Q&A that guarantees conversions can be a little tricky. Keep in mind that your Q&A’s should always consider these essential points

  • Create the Proper Infrastructure:
    • Don’t skimp on the basics. Have a good quality camera, microphones, fast-running internet on a powerful computer, and the proper accommodations for hosts and guests. 
  • Plan the topics with careful consideration.
  • Develop a list of potential questions to prepare yourself.
  • Promote through the appropriate channels. (Think email, newsletters, and online messengers.)
  • Choose a streaming platform that suits your audience.
  • Test your live session BEFORE you conduct a Q&A!

While you don’t get the quick production of social media stories, Q&A’s provide the unique opportunity to meet your audience directly! Your careful thought and consideration won’t go unnoticed.

Video Testimonials

Not sure if you’re ready to be in front of the camera? Dive into video testimonials! Promote the best your services or product have to offer with live video testimonials.

The flexibility of video testimonials allows you to engage with your clients in a unique way. Ask your top clients if they could share their experience with your service through video. Having proof that your product meets your audience’s needs gives them the confidence to convert to your service or product. 

What’s even better is the ability to apply the video to multiple platforms, from your landing page to your social media. Use the flexibility of video testimonials to produce video content that’s genuine.

 

Product Demo Video

A cousin of video testimonials, product demo videos give your potential user an inside look as to how your product or service works. Video demonstrations are especially helpful for moving your client from one stage of a sales funnel to the next. 

Changing your potential user’s stage, such as a stage of awareness to interest, means creating a strategy confronting users’ needs. Consider the use of these types of product demos for your next video content strategy: 

  • Top of Funnel (Awareness to Interest): Create a brief demo to promote essential highlights. 
  • Middle of Funnel (Interest to Decision): Create an overview demo to describe abilities.
  • Bottom of Funnel (Decision to Action)l: Create a full demo video to explore functions.

When you recognize your user’s stage, your product demo videos will be that much stronger in pushing conversions and engagement.

Video Emails

Emails are another direct way to engage existing users. In fact, with emails having a 40% better conversion rate to Facebook and Twitter, your users are looking to you to update them about the best deals, promotions, and news!

Email is a prime opportunity to interact with your existing audience. By upselling through video, you’ll have a 60-70% higher probability of converting your existing users to more of your services. 

Because they’ll take the time to watch your videos, a loyal audience will feel video emails are less intrusive than would potential customers. Take the time to deepen the connection with your clientele base on a regular basis through this effective tool. 

 

You’ll find that video content can take on any format at any level of expertise. Take on any of these formats and you’ll soon find you’re scaling at a much faster rate than expected. Needing more info on leveraging video for your specific industry? 

Create Your Videos with Our Professionals.

Our team of experts would love to work with you in creating engaging, professional-level videos at an affordable cost. Contact us today for professional video marketing services.