5 Different Ways to Increase Your School Enrollment

5 Different Ways to Increase Your School Enrollment

The 21st century is here, and people have easier access to online services. Most parents research family planning from their mobile apps and social media. Customized solutions can give you more leads, thus increasing enrollment for your daycare or private school.

ANALYSIS

With an SEO marketing campaign, ideal traffic can be attracted to your website. Digital marketing experts can analyze and address every angle of your website and marketing strategy to reach a comprehensive, well-rounded solution. They will create customized plans to meet the objectives of your daycare or private school.

OPTIMIZATION

The right SEO combination will focus on optimizing your website to get unpaid traffic from search engines and social media campaigns. To get more traffic, leads, and sales, your marketing team will fine-tune your prospects with a clear plan and strategy, documenting sales processes and procedures for future analysis. If the team notices your revenue or leads are still struggling, they can offer management training workshops and coaching sessions.

CUSTOMIZATION

It is understood that no two solutions are the same for every client. All results can be customized to meet the client’s specific needs and objectives.

RESEARCH

An SEO business strategy helps you succeed and thrive. Business research helps you learn about the competition, threats, and new opportunities for growth. Financial audits will help you learn about areas crucial for growth and those that can be removed.

EXPANSION STRATEGIES

Expansion strategies help your team launch successfully. Leveraging talent evaluators to find under utilized talent and advise on crucial hires.

A successful SEO strategy will streamline the operations of your daycare, private school, or Montessori school by eliminating unnecessary costs, optimizing business procedures, outsourcing non essential tasks, and creating strategies to make your marketing efforts more efficient.

 Digital marketing plans help to generate increased national or local search-based rankings to help drive business and to generate franchise development sales leads. 1GS specializes in providing solutions for education departments, such as universities, private schools, daycares and preschools, Montessori schools, as well as law firms, real estate agencies, and other businesses. Optimization credibility is key to acquiring and maintaining new families to increase enrollment in your school. 

Contact 1GS today to learn more about how we can help you!

Need More Tips on Optimizing Your Content?

 Our experts at 1GS agency are ready to optimize your content, no matter the platform. We have over 20 years of experience with multiple plans tailored to your needs. Contact us today to learn more!

Digital Marketing for Schools

Digital Marketing for Schools

Some schools can serve only a handful of new students so don’t require extensive marketing, but other schools have multiple locations and many problems that serve a wide age range. Such large schools require a full marketing system that includes automation and integrated content marketing, social media campaigns, and email marketing. In many cases, most schools fall in the middle when it comes to size and needs. 1GS fashions all marketing to fit each school’s individual requirements for enrollment. 

1GS focuses on providing six  core services:
  • SEO (search engine optimization) 
  • Social Ads
  • Google Ads
  • Social Media Management
  • Content Creation 
  • Email Marketing

They use all six  services to effectively drive traffic to your website/social channels. Once at the website, they work towards spurring interest, so the visitor quickly decides. Focus is always on high-quality leads combined with rapid decisions, so clients obtain impressive ROI and know that their marketing investment  has been maximized. 

A Deep Understanding of What Montessorians Want 

Claudia and Sahil understand that Montessorians want in their school to grow and truly reach its full potential. To achieve such goals, the main objective must always be to reach a wide array of prospective parents to increase enrollment. Digital marketing gives your school the edge it needs. A strong strategy creates a firm foundation. To achieve this, the entire digital marketing plan must work like a well-oiled machine with consistent new leads to keep the school thriving. 

The Importance of a Montessori Website

A Montessori website that is effective is crucial. It must attract new families while keeping current families well-informed of all upcoming events and more. A website is also a crucial tool in marketing for any Montessori school. With a correctly tailored site, the school will spring to the forefront for prospective parents and helps promote enrollment.

The Goals of 1GS 

At 1GS, we strive to meet and exceed all goals

  • Drive the right clients to the school’s website 
  • Generate leads
  • Specialize in building high-quality performance campaigns
  • Increase ROI
  • Attract interested consumers
  • Optimize variable such as keywords, ad copy, mobile/pc
  • Target the audience 
  • Create blogs, webpage copy, newsletters, landing pages, videos and more
  • Provide the website with credibility
  • Nurture prospects
  • Increase SEO ratings 
  • Drive targeted organic traffic
  • Satisfaction  guarantee
  • Build social media presence by engaging with social followers 
  • Create content daily for social channels

Montessori Website Design

A website is a Montessori school’s most visible and valuable marketing asset. It is like the front door – the first impression of the school, so it must reflect the quality of the establishment while introducing the faculty, administration, curriculum, and facility. 

A successful Montessori website helps prospective parents understand what sets the school apart, especially if they are unfamiliar with the Montessori method’s value and how it is different than state-funded, standard education programs. Prospective parents learn about the school and are hopefully persuaded to visit the premises. The website should encourage high conversion rates. 

Montessori Website Needs 

1GS understands the needs of Montessori schools: 

  • Mobile-friendly/responsive: Nowadays about half of all traffic comes from visitors using their mobile devices and that trend is going to continue to increase. Google indexes all mobile versions of websites which is why a mobile version of any Montessori school is so important. 
  • Speeds Matters: Test the website’s speed with Google’s PageSpeed Insights. A slow website automatically causes a bad user experience and the visitor leaves. Page speed matters! 
  • Appearance: All humans are visual. If a school’s website boasts beautiful graphics and photos then visitors will be encouraged to stay on the website and explore the faculty, school, and curriculum information. 
  • Testimonials: Schools should proudly publish testimonials of current parents on their website. Testimonial pages often receive a great deal of traffic which indicates that they have value. Google reviews are also important because they appear in local search results and bring in local traffic who want to explore the school’s information. 
  • Conversions: The goal of all Montessori schools is to encourage prospective parents to reach out and contact the school to schedule a tour. landing pages, optimized contact pages, and powerful calls-to-action (CTAs) are all crucial. 

 

Please contact 1GS to learn more about our customized solutions and set up a call with an inbound marketing expert here. 

Case Study – How We Have Helped Schools Across the Country – Testimonials

Case Study – How We Have Helped Schools Across the Country – Testimonials

1GS recently worked closely with a Montessori School in Arizona and the results are impressive!  

This Montessori school’s mission is to, “Inspire children to reach their full potential and develop a lifelong love of learning in a safe and loving environment in which their individuality and uniqueness are respected, and their creativity and independence are celebrated.” Such a valuable and noble mission clearly deserved greater coverage and marketing so the team at 1GS started to work immediately to turn things around for the school. 

The Campaign for this Montessori School. 

Their campaign was launched in mid-September. 1GS used a mix of digital services such as SEO, social media management, social media ads, Google ads, and content creation. The results of the work carried out by 1GS was impressive. Within eight short weeks, they managed to generate the following:

  • 43 quality leads
  • 25 virtual showings
  • 12 new enrollments

The strides made resulted in over $100.000 in new revenue for the school. The digital marketing agency who had previously been working with had failed to produce even one quality lead in three months so the results achieved by 1GS was impressive and a clear testament to the skills of the team headed by 1GS Co-Founders  Sahil and Claudia. 

What Sets 1GS Apart? 

When you work with 1GS, you deal with one person who has the power of a team of eight high-skilled individuals behind them. 1GS brings the experience of working with active clients in the education space (preschools, daycares, and private schools) to the table. In addition, they believe firmly in transparency and communication. The team at 1GS will listen to their clients to tailor services for their particular needs. 

Why 1GS?

1GS clients see an avg. 3x in ROI on marketing spending within 3 months

  • 360-degree solution for our clients (Marketing+Sales+Consulting = Success)
  • Google Ads Premium Partner & Facebook Marketing Partner – manage over $2M in ad budget annually
  • Expertise with active clients in the education space (preschools, daycares, private schools)
  • Customization: At 1GS, we realize that no two solutions are the same for every client. All solutions are customized to meet the client’s specific needs and objectives.
  • Adaptation:  Adaptation to ensure seamless communication and results between all team members and clients.
  • Transparency – Complete transparency with our clients to keep the lines of communication open.
  • Communication:  Maintain open lines of communication at all times. All tasks are always explained in detail — perhaps an ‘old school’ habit but one that defines 1GS and their work ethic.
  • Active Engagement: The team at 1GS conducts a period of discovery to learn how the education provider operates, its goals, and vision. The process can reveal possible hidden revenue blockers, extract key insights, open the door to opportunities, and identify gaps to help determine the entire project’s direction towards success.
  • Collaboration: Once an initial plan is agreed upon, the team works closely with the education provider to set short- and long-term goals while agreeing on an acceptable timeline. Meetings and further communication ensure the exchange of valuable knowledge and experience to hone relevant tools for success.
  • Listens to their clients
  • Implementation and execution: 1GS understands exactly what their client wants and has developed a tailored solution. All goals are aligned for success.
  • Results: Perform data analysis and analyze all work to create a solution that offers long-lasting and impressive results – such as the ones attained with IKM.
  • Monthly agreements
  • Marketing Packages: Customized to meet your specific needs starting at $2,000 per month.
1GS believes that testimonials speak for themselves. Clearly, the impressive and outstanding results achieved with this Montessori School speaks for itself. 

To learn more about our customized inbound marketing solutions, please contact the team below.

1GS: Who We Are

1GS: Who We Are

1GS was founded by a husband and wife team: Claudia Papa and Sahil Sethi with the goal of providing customized inbound marketing solutions for businesses, specifically professional service firms and education based companies like Montessori schools all across the United States.. As parents, they know the importance of a Montessori education which is why they have focussed their digital marketing and sales skills on working closely with the specialized education providers of the Montessori school world. 

What Sets 1GS Apart? 

Two things set 1GS apart: the company’s leadership – Sahil and Claudia. 

Sahil and Claudia have the unique skill of taking the owner’s perspective. They work closely with their clients to understand their programs and unique enrollment needs so they integrate everything into the Montessori website development process. 

Claudia is a skilled marketing professional with a strong background in business development. She has helped many professional businesses such as law firms increase their web traffic, acquire more clients, and obtain qualified leads. 

Sahil specializes in helping education companies increase traffic, obtain consistent qualified leads, and acquire more enrollments.  

Together, the husband and wife duo create an impressive power team that spearheads 1GS to even greater heights in the digital marketing field. The innovative marketing team boasts over 20 years of digital marketing, consulting, and sales enablement experience. 

Why Partner With Us?

We like to consider ourselves an extension of your team. Your business goals become our top priority. 

Here are the main reasons why you should partner with 1GS 

Capabilities

  • Over 20 years experience
  • On-going education, industry research and staff development

Integrity

  • Our team is an extension of your team
  • We value human interaction, collaboration and full support

Transparency

  • We complete the work we say we will
  • Your questions are answered with thorough answers 

Services

  • Comprehensive 360 degree solution
  • Customized plans to meet your business objectives

Affordability

  • Monthly agreements 
  • Pricing that fits your budget 
1GS offers s 360-degree solution to all clients –  Marketing+Sales+Consulting = Success

 

Our Values – 

We believe who you are matters as much as the results you produce. Therefore we have built a team of experts in their crafts who also embody the core-values our founders believe in. 

  • Passionate about results 
  • Helpful attitude 
  • Ownership mentality 
  • Self motivated and adaptable 
  • Inclusive and lead-by example culture

To learn more about our customized inbound marketing solutions, please contact the team below.