Responsible for 20K in revenue in 6 weeks.
We recently started working with a montessori school in the US. Their previous agency had not provided one quality lead in over 3 months of working with them, so they were initially very hesitant.
We implemented a mix of digital marketing services which included SEO, Social Media Management (5x weekly) across FB, IG, LinkedIn, video and blog content creation, Paid FB and google Ads.
Within 6 weeks, we have already achieved 14 quality leads, which has led to 20K in new revenue, already a 5x ROI, with more enrollments to follow. The owners are extremely satisfied as its their first new enrollments in over 3 months.
If you are a school, daycare, private school and are looking for similar results like this, please contact us for a customized quote.
Responsible for 750K in revenue in 12 months.
IMS reached out to 1GS to conduct a market and competitive analysis of the waste water treatment industry in the United States and identify direct competitors. They had previously been focused on selling throughout Latin America but wanted to expand into the US market.
The results from the projects showed that 5 industries would be best to target in the US. Mobile Home Parks, Workforce housing, Military camps and bases, national parks, and independent hotels.
We also assisted IMS in gaining exposure with the Mission and Installation Contracting Command, department in charge of all military bases.
We then created a 12 month Marketing and Sales plan for IMS to introduce their Waste Water Treatment Plants into the US market.
Our digital marketing plan included a combination of google/FB ads, targeted email marketing campaign and SEO.
Our sales plan included creating a documented sales process, identifying which softwares to use to maximize efficiency and creating sales collateral (decks, one pagers).
In less than 12 months, IMS now has numerous deals in the pipeline and is set to close over $750K dollars in sales in Year 1, with a projected $2M in sales by end of Year 2.
Increased organic traffic 5 months straight!
Eric Alan Berg & Associates came to us for SEO services in February of 2018, cancelled services in June 2018, and then resumed SEO services with a PPC campaign in March 2019. This case study will observe organic traffic growth during active services and discuss the ranking losses that are associated with cancellation. All data below was collected via the website’s Google Analytics account.
Organic Traffic Growth
Using results-driven content optimization, we ran a successful SEO campaign for Berg & Associates. Traffic increased steadily for more than 6 months up to the point of cancellation.
After discontinuing SEO services in June 2018, traffic to the Berg & Associates website started to drop in August 2018 through February 2019.
Traffic Loss after Cancellation
In March 2019, Berg & Associates resumed SEO services. Our team worked to reimplement and refine keyword optimization, link building, and other technical elements. By the end of May, we had recovered some of the lost traffic and keyword rankings.
The SEO campaign is currently ongoing, and it will take time to fully recover the traffic that was lost when services were paused. Seasonality and other variables can affect traffic trends, but our SEO campaign will eventually recover the traffic losses.
Overall, this case study shows how quickly progress is lost when a successful SEO campaign is cancelled. Once our ongoing SEO work stopped, organic traffic for Berg & Associates dropped from a high of 403 users to a low of 149 users in the course of 5 months.
SEO has always been a long-term marketing strategy, but it is a strategy that can pay off immensely with the right optimization and with enough time.
The results of the PPC campaign are for the 3 months running it, we lowered their CPC from $82.50 to $45.17 generating 192 leads where 95% were live phone calls from potential clients. Our conversion ratio was 53%.
Call us for more information on a customized SEO & PPC campaign that will help your business grow.
Increased total web impressions by 192% YOY
Vermont Soap tasked us to successfully differentiate their product in a national e-commerce playing field?
Vermont Soap’s SEO campaign launched in February of 2018 with a robust WordPress site for the bulk of their content and Shopify for all end products.
Initial research in Google Analytics identified which products were already driving traffic and sales. We broke all products of the site into 12 categories.
Next, our team conducted keyword research into title tags, META descriptions, and on-page content.
We optimized product categories in addition to core pages of the wholesale website, ranging from organic soap for oily skin to handmade bar soap made from coconut.
The first 30 days of SEO are crucial to the overall results and success for the campaign. After completing a multifaceted SEO strategy throughout the website, our next step was driving organic traffic growth. In SEO, we measure organic traffic growth from Google and Bing to gauge campaign success.
Below you will see organic traffic over the course of a 5 month period in 2018 (orange line) compared to 2019 (blue line).
March 1st-August 31st Organic Search Traffic for Vermont Soap
In 2018, organic search traffic increased month to month from June to August. In 2019, we saw organic traffic up 36.63% year over year: from 44,273 to 60,491 organic users.
Impressions are when a user sees a website in search results. They strongly indicate SEO growth because as rankings move upward, more people see the website. We pulled impressions to the Vermont Soap website from June 1st to August 31st in both 2018 and 2019.
Impressions were up in 2018 with the site spiking at 10,698 impressions in one day on August 28th. Our total impressions to the site within those months was 662K.
By 2019, we had achieved more saturation across the market, so growth is less apparent in the figure above. Regardless, the website totaled 854K total impressions during the same 2019 time frame—a 192% increase from 2018.
Through the use of a multifaceted SEO strategy with different keyword considerations, our team yielded national rankings for organic soap and delivered significant growth with organic traffic.
Increased web traffic by 150%
Averitt Express provides freight transportation and trucking services that range from Mexico to Canada. Campaign goals were simple: Provide first-page search engine rankings for relevant search phrases and provide an international presence beyond US borders.
As new keyword ranking were captured, search-based exposure increased. Traffic to the website grew by 150% in under 6 months due to on-target search engine rankings. Rankings included transportation phrases within the US, Canada and Mexico.
Helped generate record inbound sales!
HealthStream is the largest provider of healthcare training and certification services, facilitating tens of thousands of medical professionals. Their income model is based on B2B ecommerce, capturing online sales from major healthcare organizations.
Dissatisfied with their prior PPC manager, Healthstream was seeking a new partner to bring in additional intelligence and analytics to their Google AdWords campaign. With a target budget exceeding $200,000 annually, we were asked to (1) Manage an optimized, efficient AdWords campaign and (2) integrate sales lead tracking capabilities to determine advertising ROI.
After 12 individual interviews with department managers, and other HealthStream staff, the AdWords campaign was launched. We developed a lead tracking strategy and executed with the assistance of the website development firm.
HealthStream can now accurately track inbound sales, ROI and other key performance metrics which has been critical in maximizing their advertising budget. By the end of August 2019, the company reached an all-time-high for inbound sales while allocating the smallest marketing budget in three years.
130 first page keyword rankings!
Providence is a multibillion dollar manufacturing firm based in Hong Kong. With limited exposure in the United States, NuSvara was contracted to help use digital media to secure new business and partnerships. The campaign consists of SEO, content marketing and social media management.
Having launched in November 2019 with zero search engine visibility, the website now benefits from over 150 active keyword rankings of which 130 are first-page ranked. While Providence does not share backend financial details with NuSvara, they have confirmed that multiple major contracts have been landed as a result of their website presence.
Increased traffic by 50% in 4 months!
Drama Kids is a major franchise brand, consisting of over 1,500 franchise entities throughout the USA, and with some international locations. Drama Kids contacted us to assist with a digital marketing plan to be executed through 2019. The two primary goal of the campaigns would be to: (1) Generate increased national search-based rankings to help drive more website traffic and franchisee business. (2) To generate franchise development sales leads to help sell more franchises. Working with a limited budget, we proposed a marketing solution to include SEO, AdWords management and a robust social media post campaign.
The dramakids.com website received very limited growth for several years prior to the launch of our SEO campaign. SEO was launched on 1/4/2019 with search-based ranking and organic search traffic increasing almost immediately. Within four months, traffic increased by 50% and by 210% after eight months. Over 150 new keyword rankings were captured on Google alone, within the first two page results.
An AdWords PPC campaign was launched in April 2019 for the specific purpose of generating franchise development sales leads. The campaign quickly began to generate sales leads which were reported as being very high quality. The cost per lead was very manageable, leading to an attractive advertising ROI.
Vendor of choice
Based on these successes, Drama Kids Corporate requested that we become the “Vendor of Choice” for AdWords management. Today, we manage AdWords campaigns for dozens of Drama Kids franchises, with new account being added regularly. We are currently in negotiations with Drama Kids to also offer SEO services for franchisees and to expand the 2019 digital marketing efforts.
Ranked for 45 active keywords in 60 days!
We will look at two recent clients, both of which are photography businesses. Both Trish Barker, in Maui, and Jodi Davis (The Camerados) in Colorado, are portrait photographers.
They both have beautiful websites but at the time of launch, both sites lacked in original content on both the home page and internal pages.
Google’s algorithms are content-based and we recommended adding content to these websites.
When we started the SEO campaigns, Trish Barker had a base visibility of 133, while Jodi Davis had a base visibility of 59. Visibility scores are determined by how easily you can be found on search engines, based on three factors: number of keywords for the website, the position of those keywords, and the search engine associated with those keywords. Higher ranked keyword phrases provide more points than lower ranked keywords – more listings on the first page means more points.
Compare/Contrast: Adding content vs. not adding content
- Jodi Davis did not create more content and did not build out any landing pages to grow her geographic reach. Over 30 days her visibility score responded somewhat to optimization, from 59 to 131, an increase of 72.
- Trish Barker created content for 9 pages (5 landing pages and 4 service pages). Within 30 days of adding content, her visibility score increased from 133 to 413, an increase 280 (almost 4 times that of the website without content).
The value of content on a website is immense. Even though both clients specialize in a visual medium, content led to faster results. While images are what they are trying to sell, the website that added content achieved more growth. When clients add content for the Google algorithms, their websites will start to see faster results compared to websites that have minimal content.
In 30 days Trish Barker had 92 new users visit her website and after 60 days she saw that number increase to 122, a difference of 30 users. After adding content she gained significant rankings in only 30 days
In 30 days Jodi Davis had 39 new users visit her site and after 60 days she only saw 32 new users visit her site. By not adding content to her site she saw minimal growth after 30 days
Jodi Davis cancelled services after 60 days when she mentioned she wasn’t seeing instant results, ending her campaign with a visibility score of 180 and 22 active keyword rankings.
Trish Barker has an active SEO campaign and after 60 days, she achieved a visibility score of 494 and is ranked for 45 active keywords.
The website with content saw a large growth in their visibility score as well as in their active keyword rankings and website traffic. The website without content saw growth, but at a much slower rate.
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