This financial advisor wanted to scale his business to new heights but gave us a minimal budget to generate results. Here’s how we helped him scale even with the limitations he set:
- To increase the number of B2B leads with winning audience & assets.
Given the low budget we were promised, we decided to play safe and restrict our scope of experiments.
Therefore, we decided to use lookalikes of highly converting audiences, tested against the new audience we created out of our research.
With a limited number of previously winning ad copies and creatives, our CBO worked really well at TOF.
The daily ad spend was set at $30/day.
Within a short period of 2 weeks, we got a highly converting lookalike audience against all the rest at CPL under the desired target of 73.58%.
1 out of 3 adsets worked well with the same set of audiences, winning all the 18 leads within 2 weeks.