A business accountant needed a continuous supply of qualified leads for their business. Learn how we got the results below.
The Challenge
- To fetch qualified B2B Leads and scheduled calls under budget restraints.
The Process
To stay within the budget requirements, we did extensive research to fetch a highly targeted audience.
The resultant TOF campaign with 3 ad sets effortlessly caught the attention of the potentials.
Despite in-depth research, we played safe by letting Facebook chose the best out of 8 different creative & four ad copies in dynamic creative ads.
Therefore, even the initial daily ad spend of $30/day was fruitful.
The Results
While the industry average CPL was $100, our targeted efforts resulted in $23.28/per lead (under the desired target of 77%).
Unlike what we expected, all the 3 ad sets turned out fruitful, but 2 aced it.
To bring the cost further down, we picked the 2 winning creatives & 2 winning copies.
Within one month, we brought the accountant-client 38 qualified leads ready to schedule calls and counting.
