With a total ad spend of $4,359; we were able to generate $47,595 in revenue, collect 501 highly qualified leads and achieve a 74% conversion rate!

Our ads hit the lowest cost per lead (CPL) of $8.70 and not just that, we managed to reach out to 28,000+ potential prospects across the US for our client’s firm.

Keep reading as we are about to map out where we ran the ads, what challenges did we overcome, and what had the biggest impact on the success of the campaign.

 

The Challenges

  • New competition in the market brought a big deficit for our client. Relying heavily on Google AdWords for new business, Facebook Advertising was a new arena for our client to explore.
  • As the client had no prior experience of running Facebook ads, we had to connect the right dots for him that would level up his business game.
  • We had to work on the creatives and assets from scratch and had little to no time to experiment and find the winning elements. 
  •  The client needed high-quality leads (form submissions) with a high conversion potential under $100 CPL

The Process

☝️To begin addressing the challenges, we audited our client’s account to find opportunities. We discovered three main areas we need to focus on:

1. Campaign Budget Optimization

2. Ad copy testing

3. Embed landing page with clear CTA’s

☝️ To design better-performing ads it was important to develop buyer personas and understand the client’s business inside out. So, we started our process by collecting as much information as possible about his ideal clients.

☝️ With the data we collected, we created a few high-quality audience sets on Facebook.

☝️Our visual geniuses and copy wizards created engaging assets and creatives to use for the TOF campaign we were to run for the client.  

☝️Based on our understanding of the client’s business and industry, we defined measurable KPIs for an accounting firm.  

☝️We set up 5 ad sets and tested our target audiences in each ad set using 8 different creatives and 4 ad copies. Which had the biggest impact on the success of our campaign. 

☝️We worked with an initial budget of $30/day, which we kept tweaking after reviewing the weekly results. This helped lower the cost per conversion.

 

The Results

✔️ We helped our client reach out to 28,210 potential prospects across his target locations with the help of our 3 winning ad sets.

✔️ We ensured our ad copy not only spoke about the client’s products and benefits but was also tailored to each set of keywords in a way that would attract searchers to click our ad over competitors.

✔️ With the total ad spend of $4,359, we brought $47,595 in revenue for our client.

✔️ Our 8 creatives and 4 ad copies collected 501 high-converting leads (form submissions) for the client.

✔️ Our TOF campaign hit the lowest CPL of $8.70 for our client with the desired 74% conversion rate.