For businesses that were reliant on regular face-to-face interactions, the pandemic has proven to be really rough. Our client was going through a really amplified version of this financial misery that the pandemic has brought for businesses. 

Unfortunately, soon after the pandemic hit, his business started bleeding cash as most of his clients discontinued their service contracts with him. We set up a meeting with the client and shared a plan that would help drive his business out of the slump.   

In the next 6 weeks that followed, we ran a TOF campaign for a total ad spend of $1,552. That brought in a total of $10,500 in revenue for our client.

A whopping 676% return on investment! 

Not only we helped him set up an effective landing page, but also efficiently integrate it with the Facebook Pixel to track results. We ran ads that reached out to 10,800+ potential prospects, collected 115 high-converting leads with the desired target of 68% conversion rate, and achieved a CPL of $13.50.

How did we do that?  

Read through our complete journey as we map out the exact steps to help our client get his business back on track:

The Challenges

  • There were 2 major segments of the user base that we wanted to target for this CPA Firm. There are those who need our client’s services for a specific purpose (filing tax returns, for example), and there are those that need more comprehensive service offerings. Small to medium-sized businesses that need full fledge management of payrolls, company audits, and tax calculations fell into the latter category. 
  • Those that need one-time help from our client are likely to be more time-conscious and price-conscious. They want short-term results and are probably not interested in long-term association benefits. They are also more likely to be searching on their mobile devices. 
  • The client needed high-quality leads (form submissions) with a high conversion potential under $100 CPL.
  • We had to evaluate each lead that filters through and optimize our ads for better lead quality for a higher conversion rate.

The Process

☝️ We set up a landing page.

☝️ While our development team worked on the landing page, we started collecting as much information as possible about his ideal clients. 

☝️ With the data we collected, we created few high-quality audiences on Facebook.

☝️ Our visual geniuses and copy wizards created engaging assets and creatives to use for the TOF campaign we were to run for the client.  

☝️ Based on our understanding of the client’s business and industry, we defined measurable KPIs for an accounting firm.  

☝️ We set up 3 ad sets and tested our target audiences in each ad set using 8 different creatives and 4 ad copies. 

☝️ We worked with a budget of $30/day, which we kept tweaking after reviewing the weekly results. 

 

The Results

✔️ We helped our client reach out to 10,845 potential prospects across his target locations with the help of our 2 winning ad sets.

✔️ With the total Facebook ad spend of $1,552, we generated $10,500 in revenue for our client’s CPA firm.

✔️ Our 8 creatives and 4 ad copies collected 115 high-converting leads (form submissions) for the client.

✔️ Our TOF campaign hit the lowest CPL of $13.50 for our client with the desired 68% conversion rate.