To get the maximum possible number of leads under $100.
To achieve the numbers we were looking for, we:
Started fresh and created a new funnel.
Continuously tested multiple dynamic creatives and crisp ad copy to identify winning assets.
Carried out RFT testing for 6 weeks.
Ran an email marketing campaign alongside the Facebook ad campaign.
From Dec 15th, 2020 to Dec 21st, 2020, we:
Attained 150 leads on an ad spend of just €114.
Achieved an astonishing €0.76 Cost Per lead.