To bring in B2B leads/scheduled calls at a Cost Per Lead under $100 with winning audiences and assets.
To drive the results we wanted to see, we:
– Initiated a TOF campaign with 3 ad sets through extensive research and experience.
– Started with a daily ad spend budget of $30, gradually increasing it to $40 per day.
– Made use of 8 different creatives and 4 varying ad copies.
Here is what we achieved for the client:
– 60 leads/scheduled calls in all
– A Cost Per Lead of $48.54, less than half of the initial target of $100
– 2 out of 3 ad sets that ended up performing well
– 2 winning creatives and 2 winning ad copies