A Roofing contractor, Magnum Construction in Alabama, was finding it hard to attain qualified leads through their Ad efforts. Read about how we took the reins and managed to draw in a substantial amount of qualified leads through our proven funnels and systems while staying within a limited advertising budget.

Challenge

To bring in B2B leads/scheduled calls at a Cost Per Lead under $100 with winning audiences and assets.

The Process

To drive the results we wanted to see, we:

– Initiated a TOF campaign with 3 ad sets through extensive research and experience.

– Started with a daily ad spend budget of $30, gradually increasing it to $40 per day.

– Made use of 8 different creatives and 4 varying ad copies.

The Results

Here is what we achieved for the client:

– 60 leads/scheduled calls in all

– A Cost Per Lead of $48.54, less than half of the initial target of $100

–  2 out of 3 ad sets that ended up performing well

– 2 winning creatives and 2 winning ad copies