– Everything the client had done in the past did not produce any results
– The data in the ad account couldn’t be used to get quick sales/wins for this client
– Given their lack of results with the previous marketing spends well into 6 figures had generated less than 2x ROAS, they needed results quickly
Introduced Instagram story ads
Used campaign budgeting to test out multiple audiences at once
Picked out best-performing adsets and variations to run them separately
Simultaneously launched DPAs (Dynamic Product Ads)
Built and implemented a bottom of funnel re-engagement campaign for their email list
We did a complete audience analysis after the first week and took out the best performing targeting options to use them in a killer campaign that pulled in a whopping 11X ROAS
For the top of funnel campaigns, we kept testing aggressively and kept hitting more than 3X ROAS
Launched an intricate middle of funnel retargeting strategy
Introduced lookalike and custom audiences for their top and bottom of the funnel
This nationally recognized clothing brand initially came to us with a negative Return on Ad Spend (ROAS). We did a complete ad account audit and had a long strategy session call with the client to understand the problems that they were facing
Within 4 days after the initial strategy session call, we had a complete strategy in place for our full Facebook funnel
Within 3 weeks of launching, we were achieving 2.5x ROAS
At the end of our 1st month, we were easily achieving 4.36x ROAS