A health and wellness supplement e-commerce store was looking for an agency proven to help scale revenues leveraging a successful paid ads strategy. Learn how we achieved a 780% return on investment!
The Challenge
- To increase sales revenue for the client within the designated ad budget.
The Process
To achieve the numbers we were looking for, we:
Made use of Lookalike Audiences (LLAs) and created Super LLAs for a greater ROAS.
Structured the pixel and the lookalike audiences strategically to get the most out of the campaign.
Kicked off a “Conversion” campaign since the primary goal was more sales.
Started off with RFT testing to obtain winning assets at a rapid speed.
Rigorously tested various ad copies and creatives.
The Results
From January 1st, 2021, to January 31st, 2021, we:
Spent $3,472 on Facebook Ads to achieve $23,499 in Facebook sales alone (780% return on investment)
Achieved an average ROAS of 6X+.
Brought on board 641 new email subscribers.
Gained 184 new Facebook page likes.