The Challenges
- This client was a startup and had very little to no information about their target audience
- They didn’t have their ideal customer avatars built and blank on their message and creatives
- No website and completely relied on our agency for taking them off.
The Process
We began with building 4 variations for their landing page, using different messaging and creatives
We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences.
Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend
Initial strategy session and discovery
Ideal customer avatar planning and creation
Brand messaging strategy
Landing page creation and optimization
Built a full-Facebook funnel
Targeted 16 different cold audiences at the top of the funnel
Used retargeting with intriguing offers at the middle of the funnel
Used re-engagement campaigns to increase the lifetime value of their customers
Sent out exclusive offers for those still on the fence of buying
Used our battle-tested scaling method to maximize ROAS at the TOF
The Results
It is always exciting to work with a client who is open to new ideas and has the time and budget to run multiple tests. Working from scratch, it’s great to have a client respect the need for testing and setup
This startup began their rapid-fire testing period to find their ideal audience, message, and creative. After this test period (between 2 – 4 weeks), we began to use the winning adsets and optimize. Depending on the account, we may horizontally or vertically scale
By the end of the third month, we were achieving an average 2x ROAS. At the end of their sixth month, we’re achieving an average 5.28x ROAS.