A Black Friday-Cyber Monday Success Story – Before we started handling the advertising efforts of a fitness store, they were struggling hard to maintain break-even. Learn how we took over the account and turned it into a money-making machine!
- To get 2X ROAS using Facebook Ads – something the brand had been trying to achieve for months!
To get the results our client wanted, we:
Identified the core problem: the ad spend was not being used properly. Instead, the store was spending most of the ad spend on traffic campaigns.
Turned off all irrelevant campaigns.
Launched a “Conversion” campaign, considering that the primary goal was increased sales.
Started RFT testing to get winning assets quickly.
Designed dynamic ads with engaging graphics and minimal, client-centric copy addressing the pain points of the brand’s customers.
Rigorously tested the Ad copy/Creatives.
From Nov 15th, 2020 to Dec 15th, 2020:
The brand achieved sales of $81,813 on a Facebook ad spend of $15K.
The ROAS achieved was 5.28X.
1,126 products were sold.