A Black Friday-Cyber Monday Success Story – Before we started handling the advertising efforts of a fitness store, they were struggling hard to maintain break-even. Learn how we took over the account and turned it into a money-making machine!

The Challenge

  • To get 2X ROAS using Facebook Ads – something the brand had been trying to achieve for months!

The Process

To get the results our client wanted, we:

☝️ Identified the core problem: the ad spend was not being used properly. Instead, the store was spending most of the ad spend on traffic campaigns.

☝️ Turned off all irrelevant campaigns. 

☝️ Launched a “Conversion” campaign, considering that the primary goal was increased sales.

☝️ Started RFT testing to get winning assets quickly. 

☝️ Designed dynamic ads with engaging graphics and minimal, client-centric copy addressing the pain points of the brand’s customers.

☝️ Rigorously tested the Ad copy/Creatives.

The Results

From Nov 15th, 2020 to Dec 15th, 2020:

✔️ The brand achieved sales of $81,813 on a Facebook ad spend of $15K.

✔️ The ROAS achieved was 5.28X.

✔️ 1,126 products were sold.