Barreras Family Farm, nestled in the hills of Omaha, Nebraska, belongs to a veteran father and mother of 8. Their journey from egg sellers to a meat subscription service is a unique one.

Mariel Barreras, the matriarch of this family brand, sought to create a vision. One where families receive organic ingredients at a fraction of the cost in markets.

That’s when Mariel combined the words family and fresh with online reach. But there was one problem…

Farm-to-table experience is one thing Mariel certainly had. But digital marketing was something she needed help with.

That’s when 1GS E-commerce Online Growth System picked up the reins to guide this farm’s mission online.

But to even expand!

The Challenge Barreras Family Farm Faced:

Much of Mariel’s attempts to bring her farm online involved “easy-to-use” e-commerce software. 

It was anything but that. 

Much of what Mariel wanted was the ability to represent her brand. Her software of choice “Barn-to-Door” gave her the ability to do that. To an extent. 

“She lacked the control she needed to make her brand stand out.”

Her marketing outreach was nonexistent. 

Her website lacked her creativity.

Her ideas were limited by 3rd party software.

That is until she found our e-commerce online growth system.

Our E-commerce Growth System Solution & Results

Our e-Commerce Growth system is a 360-degree plan that encompasses all areas of online marketing to skyrocket monthly sales. 

Barreras Family Farm received:

  • Complete website redesign from scratch 
  • Custom eCommerce store within woo commerce
  • 5 Email nurture sequences
  • Social media setup and 6-Month Plan
  • SEO setup & 6-Month Plan 
  • Paid Ads Marketing Plan 
  • Brand Redesign & Branding Kit  

Our objective was to improve all facets of Barreras Family Farm’s marketing strategy. Without having to sacrifice Mariel’s voice, values, and mission.

Take a look at how each part of the system created conversions for Barreras Family Farm.

Website Audit And Creation

Mariel’s previous website had three flaws that are common in online commerce stores:

  1. Unoptimized sites that lead to poor conversions
  2. Unfriendly user navigation
  3. No concrete brand identity.

Our main and immediate issue was creating a friendly user interface. That meant no more 3rd party software where she wasn’t in control.

Website Before:

What we created was a brand that was down-to-earth and cheerful. As the matriarch of 8, Mariel knew she wanted her brand to reflect the same emotions she feels feeding her family.

Many tabs feature her family’s adventures, her blog, and her brand’s values. All important ways to have her audience connect to a brand that wanted to be more than a company. See the dramatic difference below:

Website After:

Transforming Barreras Family Farm Online Store

The website was far from over! We knew that Barreras Family Farm needed to be a national favorite. What it lacked was a friendly user interface that could be easily accessed anywhere at any time.

What we created was a gallery with a full display of all Barreras Family Farm products. Instead of a list of items, our gallery features an array of all the variety of meats available.

While the subscription service Mariel provides is our main seller, we organized the rest of her product in easily identifiable categories. Even her special farm events make an appearance.

Each item also features size and subscription options, allowing users the flexibility they want in creating customizable orders.

Check out the setup:

Website SEO

The e-commerce online growth system also entails SEO. As an e-commerce business with multiple products, SEO can make or break having your store featured on the first pages of Google.

Not to mention making it easier for your audience to find exactly what they need.

Our strategy includes these 3 factors:

  1. Keyword Research
  2. Backlinking
  3. On-site and Off-site SEO

Each factor influences how your e-commerce store appears in your audience’s search inquiry.

Keyword Research:

For Barreras family farm, we spent time creating the following keyword list:

Backlinking

Backlinking allows your site to gain credibility. The more social proof you obtain, the higher your ranking goes. View it as your own personal stamp of online trustworthiness.

Barreras Family Farm featured over 200 backlinks within their first month of working with 1GS.

“Barreras Family Farm featured over 200 backlinks within their first month of working with 1gs!”

Take a look at some of the backlinks we provided Barreras Family Farm:

On-Site And Off-Site SEO

One service we provide is on-site and off-site SEO. We optimize your content with relevant keywords, applying best practices of SEO at the same time. 

Every one of your pages online is carefully analyzed. We observe what it is that can be improved based on extensive research and up-to-date software. 

View how our client’s site pages have been optimized, bringing in over 4,400 new visitors within 90 days!

On-Site And Off-Site SEO

One service we provide is on-site and off-site SEO. We optimize your content with relevant keywords, applying best practices of SEO at the same time. 

Every one of your pages online is carefully analyzed. We observe what it is that can be improved based on extensive research and up-to-date software. 

View how our client’s site pages have been optimized, bringing in over 4,400 new visitors within 90 days!

Scaling Revenue Through Paid Ads

FB ad graphics, examples, and results are below:

We knew the next step in setting up Barreras Family Farm was creating campaigns that would quickly scale their revenue. Our Paid Ad strategy included the basics.

  • Conversion ready copy
  • Enticing graphic design
  • Irresistible offers

Results

Mariel also recognized the need to move beyond the basics. With our help, we were able to give Mariel a new automated email service, email campaigns, and social media campaigns.

Where paid ads helped connect her audience to her brand’s website, our email campaigns kept them coming back.

“On average, our campaigns were able to achieve a 6-11% Click Through Rate! The average click-through rate for most ads/campaigns is 0.89%! Mariel couldn’t be happier.”

On average, our campaigns were able to achieve a 6-11% Click Through Rate! The average click-through rate for most ads/campaigns is 0.89%! Mariel couldn’t be happier.

Email Campaigns

We created 7 different nurture sequences/Flows via Klaviyo:

  • Welcomes Series
  • Post Purchase Follow up
  • Upsell Offer Series
  • Abandon Cart
  • Re-engagement/Winback campaign
  • Cross Selling
  • Feedback/Review

Here is an example of “Cow Appreciation Day” campaign that we ran:

The results of this campaign were:

Open Rate – 54.7% on 1245 emails sent.

Click through Rate – 2%

 

Here is an example of “Farm Stem Camp ” campaign that we ran:

The results of this campaign were

Open Rate – 37.5% on 725 emails sent.

Click through Rate – 9.7%

Examples of Videos:

The one thing a family farm needs to be successful is the family itself, That’s why Mariel knew she wanted her family to be part of the new brand vision.

Our strategy meant we had to include something personal from them. Much of the images of her and her family are embedded into every channel.

The website features their adventures. With snapshots setting into motion the visual storytelling you’ll discover online.

Their social media features casual clips and images mixed with professional designs.

Find a video of the family’s marathon participation next to graphics of their hotdog sale.

Or view their Facebook gallery to see their charity work with the local community.

Wherever you explore, you’ll find that their family farm isn’t a gimmick. View their videos here:

Conclusion

Barreras Family Farm is becoming the next iconic meat subscription box. With our initiatives, Mariel is increasing her revenue by as much as $9,000 per month!

“…Mariel is increasing her revenue by as much as $9,000 per month!”

Keep an eye on Mariel as she continues to connect family values with at-home meals, right at your doorstep.

From social media to brand design to Lead Generation, our team of 9 has you covered. With over 65 years of combined marketing and sales experience, we’re prepared to give your store the growth you’re looking for.

If you’re interested in learning more about our E-commerce Growth System, schedule your FREE consultation with our marketing specialist. 

We’re excited to see how we can help you become our next success story.