Learn 5 SIMPLE Ways to Use Video Content for Better Results

Learn 5 SIMPLE Ways to Use Video Content for Better Results

Keeping a competitive edge in your market requires some ingenious ways to stay relevant. Whether that’s SEO, Facebook ads, or even personal blogs, your site’s users are seeking engagement with your business. What better way to get engagement than with video content? 

Learn 5 simple ways you can use video content today for better engagement, more leads, and more conversions

5 Beginner-Friendly Video Content Strategies


There’s nothing more confusing than shooting video without some knowledge of video production. As a business owner, your schedule will already be full of high-priority tasks. You don’t have the time to learn how to create production-level videos! 

But there’s still a way! Immerse yourself into video with these beginner-friendly marketing strategies. 

Social Media “Stories”

They’re quick. They’re snappy. They’re everything you need to fit into your schedule. Social media stories are vertical videos that last 24 hours, giving you the opportunity to keep your audience engaged with short spurts of information. 

Because they’re mobile-first videos, you’ll be able to provide an immersive experience all from your audience’s hand. Not to mention the high level of user engagement each platform provides! Statista reports that the top-ranking apps for daily user engagement as of June 2020 were:

  • Facebook: 62.5%
  • Instagram: 61%
  • Snapchat: 55.4%
  • Tik Tok: 47.4% 

Use stories as a way to create simple but effective content keeping audiences updated and engaged. With their high engagement potential, low-difficulty application, stories are a perfect way to immerse yourself into a video marketing strategy.

Live Q & A

For those of you who love being in front of the camera, Live Q&A’s give you the personal approach you need to excite your audience. Live Q&As are online, live sessions that allow attendees to ask questions to a host ready to respond. 

Of course, it requires a little more thought than a pre-recorded video. Are you looking to do a Q&A about your services? An event? A campaign?

Creating the perfect Q&A that guarantees conversions can be a little tricky. Keep in mind that your Q&A’s should always consider these essential points

  • Create the Proper Infrastructure:
    • Don’t skimp on the basics. Have a good quality camera, microphones, fast-running internet on a powerful computer, and the proper accommodations for hosts and guests. 
  • Plan the topics with careful consideration.
  • Develop a list of potential questions to prepare yourself.
  • Promote through the appropriate channels. (Think email, newsletters, and online messengers.)
  • Choose a streaming platform that suits your audience.
  • Test your live session BEFORE you conduct a Q&A!

While you don’t get the quick production of social media stories, Q&A’s provide the unique opportunity to meet your audience directly! Your careful thought and consideration won’t go unnoticed.

Video Testimonials

Not sure if you’re ready to be in front of the camera? Dive into video testimonials! Promote the best your services or product have to offer with live video testimonials.

The flexibility of video testimonials allows you to engage with your clients in a unique way. Ask your top clients if they could share their experience with your service through video. Having proof that your product meets your audience’s needs gives them the confidence to convert to your service or product. 

What’s even better is the ability to apply the video to multiple platforms, from your landing page to your social media. Use the flexibility of video testimonials to produce video content that’s genuine.


Product Demo Video

A cousin of video testimonials, product demo videos give your potential user an inside look as to how your product or service works. Video demonstrations are especially helpful for moving your client from one stage of a sales funnel to the next. 

Changing your potential user’s stage, such as a stage of awareness to interest, means creating a strategy confronting users’ needs. Consider the use of these types of product demos for your next video content strategy: 

  • Top of Funnel (Awareness to Interest): Create a brief demo to promote essential highlights. 
  • Middle of Funnel (Interest to Decision): Create an overview demo to describe abilities.
  • Bottom of Funnel (Decision to Action)l: Create a full demo video to explore functions.

When you recognize your user’s stage, your product demo videos will be that much stronger in pushing conversions and engagement.

Video Emails

Emails are another direct way to engage existing users. In fact, with emails having a 40% better conversion rate to Facebook and Twitter, your users are looking to you to update them about the best deals, promotions, and news!

Email is a prime opportunity to interact with your existing audience. By upselling through video, you’ll have a 60-70% higher probability of converting your existing users to more of your services. 

Because they’ll take the time to watch your videos, a loyal audience will feel video emails are less intrusive than would potential customers. Take the time to deepen the connection with your clientele base on a regular basis through this effective tool. 


You’ll find that video content can take on any format at any level of expertise. Take on any of these formats and you’ll soon find you’re scaling at a much faster rate than expected. Needing more info on leveraging video for your specific industry? 

Need More Tips on Optimizing Your Content?

 Our experts at 1GS agency are ready to optimize your content, no matter the platform. We have over 20 years of experience with multiple plans tailored to your needs. Contact us today to learn more!

The Do’s and Don’ts of Writing Blogs

The Do’s and Don’ts of Writing Blogs

The Do’s and Don’ts of Writing Blogs 

Blog writing is an important tool within marketing and brand advertising. It can help establish your authority on a subject, as well as provide helpful information. Blogs can be focused on any topic, and be as long or as short as needed. There are many things to keep in mind, however, when writing blogs, which we’ll highlight below. 

-DO use bullet points 

Most readers of your blog won’t read every word of the content. Using bullet points allows the reader to skip for information they desire without having to search hard. If you make your blog text-heavy with no bullet points, the reader will get frustrated and stop reading your blog. Using bullet points saves you and your reader time when it comes to blogs. 

-DON’T get too personal 

Some people can go into too much detail in their blogs, about their personal lives, internal thoughts, etc. This can be too much for some readers, as they may find the information uncomfortable. Keep your blog-friendly, informal, but also set boundaries for yourself when writing. Decide what is and isn’t okay to write about. 

-DO use photos 

The best blogs use photos to help tell a story within the blog. Make sure to add photos throughout the blog to add character and a visual journey that your reader can be a part of. It’s important to make sure your photos make sense next to their accompanying text. 

-DON’T have typos 

This seems easy, but can be easily missed while blog writing. Typos within a blog show your reader that you were in a hurry and didn’t care enough to go back and edit. Take the extra five to ten minutes and reread your blog, making sure it is typo and error-free. 

If you want to learn more about using blogs for marketing, schedule a FREE strategy session with the experts at 1GS today!

Need More Tips on Optimizing Your Content?

 Our experts at 1GS agency are ready to optimize your content, no matter the platform. We have over 20 years of experience with multiple plans tailored to your needs. Contact us today to learn more!

How to start a small business online without a website?

How to start a small business online without a website?

Starting a small business online without a website seems tough but really isn’t with the right strategy. In the early days of internet marketing, their was not much you could get started with to run a business online until you launched your website. Although a customized website is the best way to start an online business as it offers numerous benefits, those benefits come with a large upfront cost. Building a website costs up to $10,000 and many small business owners also lack the technical skills to manage a website on their own. Thus, you need to have a team of web developers and designers which can be costly for small businesses.

So, can you start a small business online without a website? Well, fortunately, yes, there are a lot of great apps and tools out there to get started with your small business online. Now you can market and sell your products online without ever creating a website.

While there are various great tools to start a small business online without a website, our focus here would be on Facebook and Instagram.

So, let us get started.

Social networking platforms are perfect for small businesses to market and sell their products. Research by PWC says that 45% of people buy more goods from their favorite brands after looking at them on social platforms. Small businesses use social networks to increase engagement, communicate with customers, and attract new ones.

If you do not have a website, you can open a store on Facebook, Instagram, and other social media platforms.

How to sell on Facebook

Facebook has over 2.6 billion active users and some of them are potential customers whom you can target. Facebook Shops is the latest update, elevating traditional Facebook Pages into Shops that are more customizable.

Facebook Shops give your business a storefront making it look more than just any other website. However, to get started with it, you need to create a Facebook Business page first.

If you don’t have one, then visit facebook.com/business and click on Create a Page and follow the instructions.

Once you have the Business Page you can convert it into a Store. However, for this your Facebook page must adhere to the following:

  • Sell physical items
  • Agree with Facebook’s Merchant terms
  • Link to a valid bank account
  • Have a tax identification number

Now follow these steps to configure the Shop page

Step 1 – Login to your Facebook Business Page

You need to login to the business page and have admin privileges. By default, many Facebook business pages already have the Shop page shown on the left. Click on it.

Step 2 – Add your Shop Details

Select the shop tab, a pop-up explaining the setup appears. Click on Get Started, fill in your business type, address, zip code, and all the details asked.

Step 3 – Add Products

Once you have given all the details of your business and described what you sell, the next step is to add in the products. Click on the Add Products button. Configure the details of each product and add a real image of the product. Follow the guidelines and recommendations.

This is how you set up a Facebook Shop to start selling your products.

The same feature is being made available for Instagram as well.

How to Sell on Instagram

Instagram has more than 500 million users daily and 50% of them follow at least one business, so it is a great platform to sell your products. Instagram Shop enables you to integrate your product catalog with your Instagram profile. This then allows you to promote your products directly to Instagram users through posts, Stories, and in a special Shop tab on your profile. You can also tag products in your posts adding a little shopping bag icon to your image. When the user taps on the photo, they can see the price, the description, and buy the product directly.

To start an Instagram Shop, you need a Facebook Shop, because Instagram pulls product information from Facebook to create your Instagram Shop. We have already explained how to set up a Facebook Shop, so when you have done that, integrate it with Instagram and start selling your products.


These are the proper steps to follow to create a business online and get started generating revenue without having a website.

If you need help creating a social presence, brand positions and generating targeted ads to drive more sales, contact us.

3 Ways Small Businesses can Lower Overhead Costs

3 Ways Small Businesses can Lower Overhead Costs

Here are the 3 ways small businesses can lower overhead costs. During uncertain times like these it’s necessary that you lower your overhead costs as much as possible.


  1. Check for Bill Deferment: Many banks, lenders, and utility companies currently offer bill deferment for businesses impacted by the coronavirus crisis. As a small business owner, you should reach out to them to see if you qualify for a forbearance.Examples include: You can contact your banks to see if they can suspend payments. Many will defer mortgage loans for up to 12 months, and some might suspend small business, auto, and other loan payments for a temporary period.
  2. Eliminate non-essential spending: Small Businesses should seek ways to operate as lean as possible during the coronavirus crisis. That means cutting all spending that’s not essential to operations – and even cutting non-essential operations.
  3. Invest in affordable marketing: Small businesses can cut back on marketing expenses while they weather the storm, but that doesn’t mean they should reduce their marketing. Rather, it means they need to seek new, affordable (and even free) ways to maintain their presence during the crisis.


For example: You can double down on cheap marketing like Social Media Marketing and Email Marketing. Invest for the long-term, and now is the time to build up your organic reach and drive traffic. These are both ultra-cheap, yet highly effective, marketing channels

If you need help formulating a digital marketing and sales plan for your business, please reach out to us to schedule a time to chat. We are here to help small businesses during these tough times.


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How Small Businesses Should Reboot post COVID-19

How Small Businesses Should Reboot post COVID-19

How Small businesses should reboot post Covid-19 is a topic most businesses are wondering. Small businesses are finding themselves in an extremely precarious situation today, dealing with COVID-19. The economy has been walloped, and small businesses, in particular, are still dealing with the losses it encountered during these unprecedented times. The prolonged time of lacklustre demand suffered by small businesses is now trying to fix the damages and develop better ways to deal with it once the pandemic is over. Once the dust settles, small businesses can still hope for the best ways to reboot their operations.

There is no doubt that the world is never going to be the same once everything is over. Just a few months back, Covid-19 had been declared a world pandemic, and scientists and healthcare specialists are still trying to come up with coronavirus medicine and vaccine. After affecting millions of people, coronavirus has not left affecting a few businesses too.

Tourism, sports, entertainment, retail, restaurants, and financial markets have received major blows because of this novel coronavirus. New retail shops, restaurants, real estate agencies, and dentists who have set up their new clinics have not been left either. These small businesses must think of smart steps to survive during the pandemic. As the saying goes, “where there is will, there is a way,” and the same thing can be said about the steps these businesses must take.

Everyone’s life has been reset, and everyone must revaluate their choices. Customers won’t come back just like that.  The idea is to rebuild your image in the industry subtly and build awareness among people so that when people search for your services and products, they can turn to you and take the right action.

“The route isn’t set in stone. The recovery process will be a bit uneven and volatile, and small business have to be present for that. As a result, the strategy that you will be adapting has to be resilient, allowing for adjustments as new opportunities will emerge, and new events will unfold. The plan will encompass a few steps. The first step is to wait for social and economic life restart keeping in mind the restrictive measures.”

All the strategies will not be suitable for every industry. But you must understand what kind of demand still exists after the pandemic that your small business can cater to. Understanding the demand will allow you to gauge the number of employees that will be required. After this, you need to set up some agile teams that will complete all the other tasks without the need to be physically present.

Regarding the physical steps, ensure that no one, not even your employees return to the workplace unless everything is safe and secure. After analysing the whole situation, think about the individuals who may return to the physical stores and locations that you have. Keep in mind the pre-start tasks, see how things are working, and finally gauge whether everyone is ready to come back.

Because the situation is still tense, you need to take reasonable, empathetic, and emotional communication steps to pass on the messages to everyone. You might have to communicate with your employees and customers more frequently than before. Mean every word that you say. Connect with your customers emotionally. Be compassionate, relatable, and authentic as you empathize with different people regarding how the pandemic has hit everyone, how it has affected them and everyone else personally. I love this quote personally and abide by it always:

“People don’t care how or what you know, until they know how mu

Talk to everyone about what the future holds. Be optimistic, and tell them about things that they genuinely care about. The purpose is to make your people part of the resolution. Let your audience have a positive feeling about the future. Let them know that you are there for them during this fight because everyone is fighting for the same cause together.

Dentists, for example, are unable to operate with full proficiency mainly because they are at a higher risk of spreading the disease. Once the pandemic ends and receive the green signal from the government to operate normally, they should take double the precaution while treating their patients. They must tell their clients and everyone who is thinking of visiting a dentist the proper way to meet them because it is about the safety of the dentist and other customers. Even though dentists frequently change their gloves and masks, and clean all the equipment after seeing one patient, that will not be enough.

Dentists could read the temperature of the patients before seeing them. Screening the patients for symptoms and signs will help the dentists understand who should go for a dental check-up. Dentists should let everyone know that they are taking special care when it comes to treating patients. Let out the world know that you are ensuring to clean the protective equipment, autoclaving handpieces once a patient is done, letting patients rinse their hands with hydrogen peroxide solution safety, and more. Dentists can also give consultation online in case someone is in urgent need.

To minimize human contact, real estate agents can think of giving virtual house tours to people who are interested in buying a new house after the pandemic. The same process can be done by car dealers too. You can show cars to your clients through a Zoom call and have a virtual tour.

There are proper steps to follow after the pandemic is over for small businesses. If you are also thinking about rebooting your business, you can receive a FREE 30-minutes business consultation.

Need More Tips on Optimizing Your Content?

 Our experts at 1GS agency are ready to optimize your content, no matter the platform. We have over 20 years of experience with multiple plans tailored to your needs. Contact us today to learn more!