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Law Practice receives 192 leads at a CPL of $128 and 220% increase in organic traffic
Imagine your company achieving results like this.
Law Firm Marketing Case Study
The Challenge
Eric Alan Berg & Associates, a versatile law practice specializing in criminal defense, personal injury, and family law, faced a critical challenge in maintaining its online visibility and lead generation. Despite initial success with SEO services, the decision to pause these efforts in June 2018 resulted in a significant decline in organic traffic to the firm’s website. Over the course of five months, organic traffic plummeted from a peak of 403 users to a low of 149 users, underscoring the immediate impact of discontinuing SEO services. This decline highlighted the vulnerability of the firm’s online presence and the need for a strategic approach to mitigate the loss and regain lost ground in the highly competitive landscape of law firm SEO services.
The Solution
Recognizing the urgency of the situation, the client resumed SEO services in March 2019, seeking to reverse the downward trend in organic traffic and restore the firm’s online visibility. 1GS Digital Agency focused on reimplementation and refinement of keyword optimization, link building, and other technical elements essential for effective SEO. We executed a targeted SEO campaign designed to rebuild the firm’s digital presence and drive sustainable organic traffic growth. By recommitting to SEO strategies and addressing the challenges posed by the cancellation of services, we aimed to position the client for long-term success in the competitive online landscape of law firm SEO agencies.
The Results
By the end of May, we had successfully restored some of the lost traffic and improved keyword rankings, demonstrating the effectiveness of our tailored approach. Furthermore, our PPC campaign optimization efforts proved instrumental in driving lead generation, as evidenced by a significant reduction in Cost Per Lead (CPL) from $172.50 to $128.64 over a three-month period. With a conversion ratio of 53% and 95% of leads originating from live phone calls, our PPC campaign generated 192 valuable leads for the firm.
Law Firm SEO Results
Leads Generated
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Phone Calls
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Average Cost Per Lead
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Conversion Rate
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