With the rise of modern technology, educational institutions are now looking to use artificial intelligence in marketing. AI marketing strategies for schools have never been this advanced, as it aids in recruitment, communication, and growing the number of students enrolling in the program. Implementing AI infrastructure allows schools and educational institutions to improve customer service and eliminate monotonous work while also implementing empirical marketing decisions. Let’s discuss ways your school or educational institution can improve its marketing strategies through AI. 

What Is AI Marketing for Schools? 

Engaging with the parents of potential students nowadays requires the use of multiple touchpoints so you can stay top of mind when it comes time to enroll. AI tools such as chatbots come in handy as they enable parents to always have an brand ambassador available to attend to them, addressing common questions about the admissions process, course details, and information about the campus. These advanced AI tools can identify users’ intent and actively engage customers while collecting and building a database of their interests and concerns.

Advanced AI Systems can also be used to automatically send texts to a variety of potential students throughout the year to reach out to them while still being able to personalize your messages. 

Optimizing Digital Presence with AI Tools 

Through effective SEO and content marketing, AI tools can do wonders for a school’s online presence. They are capable of studying internet searches, enhancing website content, and even developing relevant topics for the institution to discuss on their various platforms. 

With the help of these tools, a school can start making relevant posts that appeal to the audience while ensuring its high search engine ranking, making your school easier to find via a Google search. 

Leveraging Predictive Analytics for Enrollment 

Predictive analytics can be a game changer for enrollment management in the near future. Enrolling new students every year takes manpower and a lot of time. However, by analyzing past data and future trends using AI, certain solutions can be quickly made, e.g., showing which kinds of prospective students are more likely to enroll at your school based on the advertising they received. 

This helps schools introduce their marketing campaigns to the parents of potential students more easily. AI tech can also help you determine what platforms your ideal audience is using and how those audience members prefer to communicate.

Creating Personalized Marketing Campaigns 

The incorporation of AI into your marketing enables schools to create customized marketing content for your ideal clients. This allows you to create unique and effective email marketing campaigns, social media campaigns, or even text campaigns that potential applicants will respond favorably to.  

The technology can adapt to the way audiences respond to its messaging, constantly improving itself to ensure your messaging stays effective. Coupled with a dedicated team of human AI specialists, your marketing has everything it needs to boost enrollments.

Automating Communication Workflows 

Whether email marketing or social media posting, automated AI systems can make everything easier to manage, including scheduling, creating content, and responding to questions. 

Such automations allow your marketing team to develop new strategies and build relationships with potential applicants. 

Trust 1GS’s AI Marketing for Schools 

1GS has been at the forefront of incorporating AI tech into effective marketing campaigns for schools. We helped this Montessori school achieve 150 enrollments in less than 12 months with a bespoke combination of AI-powered data crunching and strong marketing fundamentals. Imagine what we could do for your school! 

FAQs 

How much does AI marketing for schools cost? 

The cost differs depending on the tools and services selected. The most basic AI marketing tool might cost a few dollars, but particular solutions may require a larger investment. Consider beginning with core functionality and growing according to the outcomes obtained. Speak with a 1GS AI expert for a more personalized quote.

What AI tools are ideal for school marketing? 

Common tools are WooSender for mass automated SMS campaigns, HubSpot for articles and content, ChatGPT for writing articles and content, and many more AI-based analysis tools. The best solution would depend on your specific requirements and goals, and as always, AI works most effectively when regularly monitored and edited by a human. Speak with a 1GS AI expert for more insight on the best AI tools for your enrollment efforts. 

How long would it take for AI-based marketing to deliver results? 

Three to six months of involvement may be adequate, especially for automated communications and engagement metrics measuring student time. But the timeline depends on the extent of your marketing efforts and the experience of your marketing team. Enrollment efforts are a long-term strategy, so it’s best to start long before enrollment season.

Is AI marketing applicable to every kind of school? 

Indeed, any educational institution, from pre-primary school to college, can implement AI marketing. The only secret is to source tools and strategies that fit the institution’s size, budget, and goals. 

Conclusion 

Deploying AI marketing tools is not just about technology; a human touch is still essential. Begin with baby steps, track the effect of these steps, and grow your comfort around the technology before you develop your AI marketing stack. By following these tips, your school can implement a better enrollment process and a more effective marketing strategy while remaining competitive in the education market. 

For personalized advice on incorporating AI into your school’s marketing plan, speak with a 1GS agent today.