31 B2B Leads in 60 Days for Employee Benefits Company
Imagine your company achieving results like this.
Rated 4.9 out of 5 stars
“1GS has been a great help with growing my business. Always responsive and helpful with creative ideas for growth. Happy I chose them and would recommend to anyone looking to grow their business.” –Insurance Agency Owner
Insurance Agency Marketing Case Study
The Challenge
KBI Benefits, needed a full funnel solution to grow their employee benefits agency. They came to 1GS hoping to consolidate efforts and costs and develop effective outbound, inbound and nurturing efforts. 1GS Digital Agency provides a full funnel B2B solution that reaches your target audience, nurtures prospects and leads, and elevates conversion rates, differing from other digital marketing products that typically address one stage of the funnel.
The Solution
For this campaign, we implemented our Advanced Lead Gen Solution, building a robust insurance B2B marketing funnel. We generated warm conversations with CEOs of mid-sized companies on LinkedIn using proprietary software, snagged high-intent Google search traffic with an optimized PPC campaign and propelled organic search traffic with best in class SEO services.
Website visitors and prospects were nurtured with compelling email sequences and cross-device remarketing display ads.
The Results
31 companies called, submitted lead forms and booked appointments through several channels. The client grew their CRM prospect pool with hundreds of new LinkedIn connections. The PPC campaign and landing pages converted 5.36% of the visitors to leads for an average cost per conversion of $138.
Marketing Funnel Results
28 Meetings
In Less Than 60 Days
5 Star Service