5 Methods of Improving Organic SEO on your Website

Organic SEO is a digital marketing strategy that helps your website find a larger audience by ranking well in Google’s search results. But it doesn’t happen overnight; it takes ongoing effort over months to see the results.

Whether you’re running a well-established company or you just opened up shop, implementing an SEO strategy on your website is critical to your business’s long-term health. Let’s discuss 5 methods of improving your website’s search engine optimization, researched and approved by our in-house SEO experts.

Maintaining a blog

Blogging is one of the most powerful tools for improving your site’s Google ranking. Industry-relevant content that speaks to your market niche can draw potential leads to your website, increasing your overall traffic. Offering a wide variety of content is an excellent way to reach a broad audience, but quality content can convince users to stay on your website to learn more about your industry or services.

You can determine what your target audience is looking up by using a keyword planner, which ranks keywords by the volume of searches they appear in on a monthly basis. We recommend posting a blog at least once a month to help maintain your website’s SEO health since search engines prioritize more recent content. Like we said — SEO is a long-term investment!

Optimizing your website copy

All of the copy on your website could benefit from an SEO tune-up. From your home page to your “About Us” page, your website can only benefit from optimized copy. Otherwise, you could be leaving qualified leads on the table for competitors to scoop up.

Just like your blogs, your website copy should include keywords that are relevant to your industry and the specific product that you’re selling. For example, if you’re an insurance company that’s registered to sell insurance in a specific area, be sure to include the name of the city or state in which you’re registered to sell. This can improve the likelihood that qualified leads in the area will find you.

Not sure what keywords to prioritize? Speak to a marketing strategist at 1GS to start planning your SEO strategy today.

Speeding up your website

The speed at which your website loads can have a significant impact on your site’s search engine ranking. Therefore, increasing your site’s speed is a tried-and-true method of improving your organic search ranking.

Plus, a fast-loading website is more likely to keep visitors longer. 53% of mobile site visits are abandoned if the page takes more than 3 seconds to load, so a fast-loading website serves a dual purpose for increasing website traffic.

There is no single method of improving the load speed of your website, so we’d highly recommend hiring an experienced developer to investigate the backend of your website and make necessary changes. 1GS also provides this service to our customers as part of our website tune-ups.

Developing user-friendly website architecture

A website’s architecture plays an important role in its search engine rankings. Well-organized content is easier for search engines to scan and understand, which can improve the likelihood that your content will coincide with more users’ inquiries.

Ideally, any user should be able to navigate your site regardless of their computer skills to guarantee a positive user experience. If you’re unsure of the best way to structure your site, 1GS is ready to help. We can offer insight into the best design and layout options for your site to perform well in Google’s search results.

Adding videos to your website

Videos are a great way to add visual content to your website, which is another factor search engines consider when evaluating how well your website is designed and optimized. Two of the most important metrics that search engines consider for SEO are the length of time users spend on your site and the number of backlinks referring back to your domain. Videos improve both of these figures.

Videos also offer a greater variety of content for users to interact with. If a user is in a hurry and doesn’t have time to read your blog, a 2-minute video is a much easier sell.

Are you ready to improve your website’s Google ranking and reach more potential customers? Schedule a call with us today, and we’ll get started right away.