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Inbound Lead Generation System generating 15+ Qualified leads monthly for Personal Injury Attorney
Lead Generation Plan
In order to build on the momentum we created, Milam Law firm needed a new google ads campaign
Our PPC campaign services entail:
- Audience tailoring
- Multiple copy drafts
- Variety of designs
- Advanced geotargeting
We found the right audience. Geo-Targeted the correct locations. Created a unique, professional design. And within the past 15 days, he received over 10 quality leads at $110 per lead. Which is fantastic for his area.
Lastly, we needed to create massive brand awareness concentrated in his town of Buford, GA.
Social Media Management
Our strategy for social media involves LinkedIn, Facebook, and Instagram. Each profile aims at offering a mix of educational and service content. We wanted to evoke a professional lawyer, with a loyal personality. And being a Georgia law firm, we needed to keep the content relevant to his audience.
That’s where our style guides and social media strategy come in.
Style Guide
Our clients receive a social media style guide to construct the right content for the right audience. We find that guides make it possible for you to direct how you want your brand to be presented. Each guide focuses on:
- Primary and Secondary Colors
- Font use and size
- Acceptable Logo size and use
- Logo Variations
- Style Inspirations
- Focus Keywords
- Brand voice
- And more!
By covering these bases, we were able to see Milam Law Firm’s followers and impressions grow!
*Social Media Results From July 1st, 2021 – October 1st, 2021 on Facebook Business Suite of Milam Law
*Boosted Post Results
As part of our Social Media Services, we boost specific posts to a target audience. Boosting pots is a simple strategy that can increase your reach to new prospects in your area. Something we find that’s been able to increase our client’s visibility almost instantly.
From this data, we create custom audiences. Find out these audiences does one important thing. It lowers your costs!
Each audience makes it easier to maneuver your lead generation efforts. Meaning you wont find yourself spending unecessary costs for unwanted leads.
And in the case of Milam law, we spent $15 dollars! What could you expect from that?
In this case, approximately 1,600 new interactions with Milam Law!
Conclusion
We are proud to be working with Milam Law, in Buford GA, launching them into the world of digital marketing, and helping them beat their local competition. From social media to brand design, to Lead Generation; our team of 9, with over 65 years of combined marketing and sales experience, is your law firm marketing partner to help you get the best cases consistently in your local market without a massive marketing budget.
If you’re interested in learning more about our Law Firm Growth System, and it can be tailored to your law firm, schedule your FREE consultation with our marketing specialist below.
We’re excited to see how we can help you become our next success story.
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