In today’s competitive digital landscape, Pay-Per-Click (PPC) advertising is a cornerstone of successful online marketing. At 1GS Digital Agency, we specialize in crafting tailored marketing strategies that drive real-world results. From law firms to private schools and insurance agencies, we’ve helped businesses overcome unique challenges and achieve measurable growth. By combining innovative strategies with multimedia advertising, we ensure long-term, sustainable success for our clients. Here’s a closer look at what 1GS can accomplish as your in-house marketing partner. 

Law Firm Marketing: Building Credibility and Connections 

Privatus Counsel, a boutique law firm specializing in startups and investment banking law, faced a significant challenge: they were an unknown entity in their field. With no established online presence or lead-generation system, they needed a strategy to build trust, attract leads, and nurture relationships. 

Our Solution: We devised a comprehensive strategy to build their brand and foster connections. This included consistent, branded social media content across relevant platforms, a proprietary LinkedIn outreach system targeting ideal prospects, automated prospect nurture campaigns, and Search Engine Optimization (SEO) to improve their website’s usability and visibility. 

The Results: In just 16 months, Privatus Counsel’s online presence and credibility skyrocketed. They gained over 5,900 LinkedIn connections and started 1,700 conversations with ideal prospects. Their organic website traffic increased by 193%, all without ad spend, and their social media engagement rate soared to 17%, far above the industry average. These successes prompted the firm to expand their investment into PPC and retargeting strategies. 

Key Outcomes: 

• Dramatically enhanced brand recognition. 

• Significant growth in lead generation. 

• A scalable, systematic marketing process. 

Private School Marketing: Revitalizing Enrollment Post-Pandemic 

The pandemic caused Inspire Kids Montessori (IKM) to experience a sharp decline in revenue and student enrollments. With two campuses to manage, the CEO needed an effective solution to attract new families and restore enrollment numbers. 

Our Solution: We partnered with IKM to revamp their online presence. This included a user-friendly website redesign that showcased the school’s mission and facilitated conversions, engaging social media campaigns tailored to parents, and targeted SEO strategies to boost visibility. We also launched focused ad campaigns designed to generate leads and drive enrollments. 

The Results: In just three months, IKM saw dramatic improvements. Their page ranking jumped by over 260 spots, attracting 3,300 new organic users and increasing click-through rates by 28.9%. Our campaigns generated nearly 300 leads and resulted in 93 new enrollments, allowing IKM to operate near full capacity at both campuses. 

Key Outcomes: 

• Improved online visibility and user engagement. 

• A substantial increase in high-quality leads. 

• Long-term operational growth and sustainability. 

Employee Benefits Agency Marketing: Streamlining Lead Generation 

KBI Benefits, an employee benefits agency, sought to consolidate their marketing efforts and reduce costs while improving lead generation and conversion rates. Their goal was to create a comprehensive funnel strategy that targeted multiple stages of the buyer journey. 

Our Solution: We implemented an advanced lead generation strategy that included targeted LinkedIn outreach, optimized PPC campaigns to capture high-intent search traffic, and remarketing display ads. Website visitors and prospects were nurtured with compelling email sequences, ensuring consistent engagement throughout the funnel. 

The Results: In just 60 days, KBI Benefits achieved remarkable outcomes. They generated 31 leads, converted 5.36% of landing page visitors into leads at an average cost of $138 per conversion, and secured hundreds of new LinkedIn connections. This led to 28 high-quality meetings with potential clients, establishing a strong foundation for sustained growth. 

Key Outcomes: 

• Rapid acquisition of high-quality leads. 

• Cost-effective conversion strategies. 

• A robust prospect pool for ongoing engagement. 

Insurance Agency Marketing: Consistently High-Quality Leads 

First Family Insurance was frustrated by poor lead quality and low contact rates from previous campaigns. They turned to 1GS for a tailored marketing system to improve both lead quality and contact success. 

Our Solution: We started by defining their ideal customer profile and creating a targeted approach using Facebook and Google ad platforms. Our strategy included audience segmentation, a high-converting landing page optimized for SEO, and consistent remarketing campaigns to maximize ROI. 

The Results: Within a few months, the campaign began generating over 1,000 leads per month with an 80% contact rate. Their landing page achieved a 30% conversion rate, and their cost per lead dropped to just $12. Over the first year, these optimizations delivered an 11x ROI, showcasing the power of a well-executed marketing funnel. 

Key Outcomes: 

• Consistent and high-quality lead generation. 

• Exceptional contact and conversion rates. 

• Scalable strategies delivering long-term profitability. 

Partner with 1GS for Your PPC Success 

At 1GS Digital Agency, we pride ourselves on being more than a marketing partner—we’re your in-house marketing team. Whether you need a boost in brand recognition, lead generation, or sustained growth, our flexible packages are designed to meet your needs and scale with you. 

For a personalized discussion about your marketing goals, speak with a 1GS digital marketing expert today. Let’s make your business our next success story.