IMS reached out to 1GS to conduct a market and competitive analysis of the wastewater treatment industry in the United States and identify direct competitors. They had previously been focused on selling throughout Latin America but wanted to expand into the US market.

The results from the projects showed that 5 industries would be best to target in the US. Mobile Home Parks, Workforce housing, Military camps and bases, national parks, and independent hotels.

We also assisted IMS in gaining exposure with the Mission and Installation Contracting Command, the department in charge of all military bases.

We then created a 12-month Marketing and Sales plan for IMS to introduce their Waste Water Treatment Plants into the US market.

Our digital marketing plan included a combination of google/FB ads, a targeted email marketing campaign, and SEO.

Our sales plan included creating a documented sales process, identifying which software to use to maximize efficiency, and creating sales collateral (decks, one-pagers).

In less than 12 months, IMS now has numerous deals in the pipeline and is set to close over $750K dollars in sales in Year 1, with a projected $2M in sales by end of Year 2. 

Eric Alan Berg & Associates, a criminal defense, personal injury and family law practice, came to us for SEO & Lead generation services in February of 2018, canceled services in June 2018, and then resumed services again in March 2019. This case study will observe organic traffic growth during active services and discuss the ranking losses that are associated with cancellation and how the lead generation campaign performed. All data below was collected via the website’s Google Analytics account.

Organic Traffic Growth

Using results-driven content optimization, we ran a successful SEO campaign for Berg & Associates. Traffic increased steadily for more than 6 months up to the point of cancellation.

After discontinuing SEO services in June 2018, traffic to the Berg & Associates website started to drop in August 2018 through February 2019.

Traffic Loss after Cancellation

Restoring Services

In March 2019, Berg & Associates resumed SEO services. Our team worked to reimplement and refine keyword optimization, link building, and other technical elements. By the end of May, we had recovered some of the lost traffic and keyword rankings.

Results

The SEO campaign is currently ongoing, and it will take time to fully recover the traffic that was lost when services were paused. Seasonality and other variables can affect traffic trends, but our SEO campaign will eventually recover the traffic losses.

Overall, this case study shows how quickly progress is lost when a successful SEO campaign is canceled. Once our ongoing SEO work stopped, organic traffic for Berg & Associates dropped from a high of 403 users to a low of 149 users in the course of 5 months.

SEO has always been a long-term marketing strategy, but it is a strategy that can pay off immensely with the right optimization and with enough time.

The results of the PPC campaign are for the 3 months running it, we lowered their CPL from $172.50 to $128.64, generating 192 leads where 95% were live phone calls from potential clients. Our conversion ratio was 53%. Below is a 2-week snapshot.