With the ever-increasing pace of today’s world, small businesses have been searching for faster and more efficient ways of reaching new customers. AI has become the buzzword recently, and for good reason — they’re an invaluable tool for streamlining result-oriented processes, like outreach.

1GS has been on the forefront of providing AI marketing solutions to small businesses for years, and we’ve compiled our 3 favorite AI-driven strategies to share with you here: appointment setting, email automation, and tools for brand expansion. Whether you’re starting a business or already have an established one, AI marketing can help optimize your outreach efforts. So, let’s discuss how you can optimize your small business growth strategy using AI marketing.

3 Small Business AI Marketing Tools

WooSender

WooSender is a highly sophisticated AI tool that identifies the needs of prospects and provides a coherent, helpful response. The program pulls from a range of professionally written messages targeted at your audience and serves these responses through naturalistic, human-like timing and mediums like email, texting, and voicemail. 

WooSender, provided by 1GS, saves you the trouble of researching the best messaging for your audience and instead allows you to focus on attending meetings with interested prospects. It enables small teams to build and manage potentially thousands of new client relationships over a variety of mediums all within one convenient software. Not only will 1GS build the messaging and set up the automations on your behalf, but you also avoid the initial $5,000 setup cost that WooSender charges!

LinkedIn Brand Extension Tool

Millions of business professionals log on to LinkedIn every day to connect with potential clients and business partners, and now it’s easier than ever for small teams to make their mark in this thriving space.

1GS’s proprietary LinkedIn brand expansion strategy utilizes backend AI that, similar to WooSender, serves professionally-written messaging to the right audience. Clients utilizing this tool can connect with thousands of real prospects through LinkedIn effortlessly and start having conversations quickly.

By making use of LinkedIn’s Sales Navigator, 1GS works with you to create a list of ideal audience members that can be filtered by job title, company size, location, and much more. This ensures that the people receiving your messaging are most receptive to your sales pitch.

Email Automation

Automated email campaigns allows companies of all sizes to reap the benefits of electronic marketing without a huge up-front time or money investment. Email automations nurture prospects with a series of professionally-written emails that keep your company top-of-mind. This strategy pairs well with the LinkedIn brand expansion strategy, as you can export lists of prospects from your Sales Navigator into your email automation software and continue the conversation off of LinkedIn.

FAQs

What is AI marketing, and how is it helpful for small businesses?

AI marketing incorporates technology, including machine learning and algorithms, in implementing marketing activities. This means it enhances targeting strategies and improves lead conversion techniques and customer retention without wasting resources in traditional marketing forms for a small business. They can achieve cost reductions and better advertising effectiveness through artificial intelligence solutions.

How does Email Automation relate to customer relationships?

Email automation goes a long way in enhancing customer relationships. It offers the option of sending relevant messages to customers right in their inbox. This method allows small businesses to easily create targeted message sequences for different audience segments. This makes building relationships with potential customers easier and more personalized.

Conclusion

Adding innovative AI tools like WooSender, the LinkedIn Brand Expansion Tool, and Email Automation will help every business attempt to reach its target audience successfully. This not only simplifies marketing operations, but it also maintains a personal touch for the audience. While looking to adopt these new strategies, remember that entering AI marketing is not only about technology but also about building strategic relations and steering one’s business toward success in the changing environment.

To get started, speak with a 1GS agent today.