Benefits of Display Ads: How They Fit into Your Funnel

Display ads play a pivotal role in grabbing the attention of potential customers and introducing them to your brand, setting the stage for their journey through your full funnel marketing strategy. In this article, we will explore the significance of top-funnel display ads in the realm of digital marketing and delve into best practices to ensure your campaigns are effective. 

Benefits of display ads: how they fit into your funnel 

Display ads are a top-of-funnel marketing technique that target users who have recently visited your website. This means that even if they navigate away from your website without completing a transaction, you’re able to stay in front of them. This helps potential buyers to get to know your company. 

To craft a comprehensive and effective digital marketing strategy, it’s crucial to understand the stages of the marketing funnel. Full funnel marketing encompasses Top-of-Funnel (TOFU), Middle-of-Funnel (MOFU), and Bottom-of-Funnel (BOFU) strategies, each serving a specific purpose. 

TOFU (Top of Funnel): This stage involves display ads and content marketing campaigns designed to target potential customers at the “awareness” stage, piquing their interest and capturing their attention. TOFU marketing techniques include social media and SEO-friendly educational content to demonstrate that your business is trustworthy and knowledgeable in your industry. 

MOFU (Middle of Funnel): As prospects progress to the MOFU stage, marketers employ techniques like email marketing, retargeting campaigns, and lead nurturing to educate and engage them, strengthening their connection to the brand. 

BOFU (Bottom of Funnel): At the BOFU stage, sales copy, targeted promotions, and personalized offers are used to convert leads into paying customers. 

The importance of top funnel display ads in full funnel marketing 

Top-funnel display ads hold immense significance for several reasons: 

Brand Awareness: Display ads enable businesses to showcase their products and services to a broader audience, establishing a robust brand presence. Engaging and visually appealing ad creatives capture users’ attention and leave a lasting impression. 

Targeting Capabilities: Advanced targeting options allow businesses to precisely reach their desired audience, ensuring that display ads are shown to those most likely to be interested in their offerings. 

Cost-Effectiveness: Compared to other digital marketing channels, display ads can be a cost-effective means of reaching a large audience, especially when utilizing programmatic advertising to optimize ad placements and bidding strategies. 

How to achieve optimal results for display ads 

To achieve success with top-funnel display ads, 1GS employs the following best practices: 

Choose the Right Ad Format: We experiment with various ad formats such as banners, rich media, and video to determine which resonates best with your target audience. 

Use Compelling Visuals: High-quality visuals are crucial for capturing users’ attention. We invest in professional design services to create eye-catching ad creatives that stand out. 

Personalize Your Ads: We utilize targeting capabilities to deliver personalized ads to your audience. This can improve engagement rates and enhance overall campaign performance. 

A/B Testing: We regularly test different ad variations to identify the best-performing creatives and targeting options. This approach allows you to maximize return on investment (ROI). 

Explore your TOFU options today 

Your company doesn’t need to waste time with trial and error. 1GS offers a team of dedicated professionals with extensive experience in the insurance industry, ready to launch your campaign within two months. Speak with a 1GS strategist today and discover how display ads could seamlessly fit into your funnel, driving your business towards greater success in the world of full funnel marketing and insurance marketing.