1700 Conversations and 193% Organic Website Traffic Increase

Imagine your company achieving results like this.

Law Firm Marketing Case Study

The Challenge

When Privatus Counsel came to us, they were a new boutique law firm focused on startups and investment banking law. Their challenge was that they were unknown and therefore untrusted in the space.

Their web presence was minimal, and no systems existed to drive traffic or generate prospective leads or strategic relationships. They needed a strong strategy to rapidly build credibility and connections within the industry and geographic area.

The Solution

After performing discovery and due diligence, we learned that the founder was adept at building interpersonal relationships but had no systematic method to establish and nurture strategic relationships that would help his firm grow.

The solution we presented was three-fold:

Build the Privatus Counsel brand
Introduce a systematic method to build and nurture relationships
Optimize the existing website for User Experience and SEO

How did we plan to achieve this?

Consistent, branded social media posts on multiple relevant platforms
Proprietary LinkedIn ideal prospect outreach system
Automated prospect nurture campaigns
Website Search Engine Optimization (SEO)

The Results

16 months after implementing 1GS Digital Marketing systems, here are the results:

5900+ new LinkedIn connections
1,700+ ideal prospect conversations started
17% social media engagement rate (compared to 1%-5% average)
193% increase in organic web traffic (with no ad spend!)

The systems we implemented proved so successful that the client decided to additionally invest in Pay-Per-Click advertising and a retargeting/remarketing strategy.

Marketing Funnel Results

Web Traffic Increase

0 %

LinkedIn Connections

0 +