How Much Does Digital Marketing Cost for Insurance Agencies?

Digital marketing is a broad umbrella of strategies that help insurance companies develop a strong online presence in order to attract and retain more clients. To help your business make a sound decision, we’ll be briefly going over the expected costs of common digital marketing strategies you might want to employ to grow your business and answer the question, “How much does digital marketing cost for insurance agencies?” 


 1. Website Refresh and Rebuild

A well-designed, user-friendly website is the foundation of your digital presence. It’s the first place potential clients will visit to learn more about your agency and services.  

Depending on the depth of the changes and the size of the website, the cost can range widely. There are 2 main tiers of website work for you to consider: 

 A website refresh is $1,500 (or $599 a month with a 3-month agreement) for: 

  • 30 hours of web development 
  • page redesigns for improved user experience 
  • search engine optimization for better visibility 
  • website-to-CRM integration for easier prospect management 


A website build is $5,000 (or $999 a month with a 6-month agreement) for: 

  • a branding kit designed for your company, including a logo 
  • website-to-CRM integration for easier prospect management 
  • full redesign of up to 20 web pages 
  • a retargeting ad campaign to drive more traffic 
  • lead generation forms 
  • WordPress build with security plugins 
  • GoDaddy hosting 
  • Google Analytics and Tag Manager set up for easy metric tracking 


We also offer more advanced solutions for agencies that require larger websites. You can speak with a 1GS agent today to learn more. 

Your website serves as a powerful tool for lead generation and establishing trust with potential clients. Investing in website development is a fundamental step in your digital marketing strategy. 


 2. Lead Generation

Generating high-quality leads is essential for insurance agencies to grow their client base. Effective lead generation strategies can vary in cost based on your agency’s specific needs.  

The first tier is Basic Lead Generation, which costs $999 a month + 20% of the ad budget (with a $1,500 a month ad spend). Along with a dedicated account manager and regular check-ins, this offers you: 

  • 1 paid ad platform (Google, LinkedIn, or Facebook depending on your budget and target audience) 
  • Basic branding kit 
  • Ad design and setup 
  • 1 landing page to direct ad traffic to 
  • Setup of Google Ads, Analytics, Google My Business, and Google Search Console, along with monthly KPI reporting 


Starter Lead Generation costs $2,000 a month, plus your ad budget. Along with your dedicated account manager and regular check-ins, this includes: 

  • Setup and management of one paid ad platform (Google, LinkedIn, Geofencing, IP targeting, or Native Ads). 
  • Retargeting ad setup and management. 
  • Social media management (15 posts per month). 
  • Starter branding kit setup. 
  • A/B testing, graphic design, and ad copy setup. 
  • Four-step funnel landing pages built onto your website. 
  • VSL (Video Sales Letter) design and development. 
  • Form page and Calendly page setup. 
  • Google Ads, Analytics, Google My Business, and Google Search Console setup. 
  • Facebook Pixel and/or Google Tracking Code integration. 
  • Build/integration with CRM and/or Email Marketing Software. 
  • Monthly reporting and analytics. 


1GS also provides solutions full marketing funnel solutions for larger B2B agencies. You can visit this page to learn more or speak with an agent. 


3. SEO Services

Search Engine Optimization (SEO) is crucial for improving your website’s visibility on search engines like Google. Here are two tiers of SEO services for you to consider: 


The Advanced SEO tier focuses on improving your website’s discoverability, generating more traffic, and converting more qualified leads. For $799 a month with a 12-month agreement (or $1,500 a month without), this is what you can expect: 

  • Website SEO audit. 
  • Monthly optimizations. 
  • Link building on 220+ directories. 
  • Keyword research and baseline report. 
  • Monthly reporting. 
  • Increase in organic traffic monthly. 
  • Guarantee of five new keywords and +25 net rankings. 
  • Page and copy reworking for a better user experience. 


Of course, improving your SEO from multiple angles is the fastest and most effective method of building your website’s discoverability. For $2,500 a month with a 12-month agreement (or $3,500 without), you’ll receive the Agency SEO tier, which includes all of the above features plus SEO-friendly, keyword-dense blogs that are published to your website. Regular content updates are an essential part of a robust SEO strategy, and this allows you to be completely hands-off while still ensuring the health of your website. 

SEO is an ongoing process that can significantly impact your website’s ranking in search engine results. It’s essential for insurance agencies looking to increase their online visibility and attract organic traffic. Speak with a 1GS agent today to learn more. 


4. Email Marketing

Email marketing allows you to nurture leads and maintain relationships with clients with automated solutions. As you scale your business, developing automated nurturing funnels is essential for staying top-of-mind with your target audience while giving yourself the time to speak with interested prospects. 

Automated email marketing ranges from $599 to $2,499, depending on how much of your sales funnel you would like to be automated. The first tier provides: 

  • Biweekly cold nurture emails (2 per month) built within your CRM 
  • KPI tracking 
  • Monthly management 


Higher tiers nurture your prospect through more and more of the sales process, from warm nurture prospects that have shown interest to post-discovery and post-sales sequences that set your relationship with your new client off on the right foot. You can visit this page or speak with a 1GS agent to determine which tier is best for your agency. 


5. Social Media Management

Think of your social media like your storefront. You want to present a trustworthy, welcoming exterior to draw customers in to learn more about you. A social media account that remains inactive can be concerning – is the business still open? Are they trustworthy? Managing your agency’s social media presence can help you connect with your audience build brand trust and awareness. 

To help you keep your digital storefront active, 1GS offers a $99 social media starter plan for the first month, which provides 15 pieces of custom-designed content on up to 3 platforms to educate your target audience on your industry. We’ll also help you set up new social media accounts and business pages. This frees you up to entirely focus on running your business while we manage your accounts on your behalf. 

We can also provide daily posts for $299 for the first month on up to 6 platforms. If your agency is looking to bolster their social media presence rapidly, this tier would be especially valuable. You can sign up for a contract-free, cancel-anytime social media plan here. 


Digital marketing solutions for insurance agencies 

Please note that the costs mentioned above are approximate and can vary depending on the specific services offered by the digital marketing agency, your location, and the level of customization required. It’s essential to consult with an agent to get accurate quotes tailored to your insurance agency’s needs. You can schedule a call with a 1GS strategist today to help you determine which digital marketing solutions are best for your insurance agency. 


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