Over Under – How Much Does a Website Refresh Cost?

Here’s a fact: a well-designed, user-friendly website can significantly impact an insurance company’s success by attracting potential clients, providing vital information, and ultimately converting visitors into valuable leads.  

Welcome to Over-Under, a weekly exploration of the value of the most popular digital marketing strategies provided by 1GS. Today, we’ll be answering the question, “How much does a website refresh cost?” where we’ll also explore what a website refresh entails, what it costs, how it benefits your company’s bottom line, and associated costs with higher levels of website overhaul. 


The Importance of an Attractive, User-Friendly Website for Insurance Companies 

Your website is often the first point of contact potential clients have with your insurance agency. It’s the one place where you have 100% control over the customer’s experience, so you want to make it the best experience possible. 

A visually appealing and intuitive website not only reflects professionalism and trust but also encourages visitors to explore further, engage with your services, and potentially become valuable leads. A well-designed website effectively showcases your services, educates visitors, and ultimately drives them towards taking a desired action—whether it’s filling out a contact form, calling for a quote, or scheduling an appointment. 


What is a Website Refresh? 

A website refresh is a strategic approach to update and improve an existing website. It involves making necessary design, functionality, and content enhancements to ensure the website remains engaging, relevant, and effective in achieving its goals. A refresh typically includes aspects such as design tweaks, content updates, improved user experience, integration with customer relationship management (CRM) systems, search engine optimization (SEO) enhancements, and more. 


How Much Does a Website Refresh Cost? 

For insurance companies seeking a website refresh, the cost can vary based on the level of improvements required and the specific services included. Here are the three tiers of website service options along with their respective costs: 


1. Website Refresh

Cost: $1500 or $599/mo with a 3-month agreement 

The website refresh is the most budget-friendly option. It involves investing in enhancements to update and improve your current website. Key features of this tier include: 

  • 30 hours of web development dedicated to improving design and functionality. 
  • Website to CRM integration for effective customer management. 
  • Re-targeting ad campaign build and integration to reach potential customers. 
  • Optimization for search engines to enhance online visibility. 
  • SEO-focused copy edits and page redesigns for an improved user experience. 


2. New Website Build

Cost: $5,000 or $999/mo with a 6-month agreement 

The new website build is a comprehensive solution for small to mid-range insurance agents and agencies seeking a fresh online presence. It includes: 

  • Branding kit and Logo design, ensuring a consistent and professional visual identity. 
  • Up to 20 pages with well-defined content and structure. 
  • Integration with CRM systems and re-targeting ad campaign integration. 
  • Search Engine Optimized copywriting for better visibility in search engine results. 
  • Lead-gen forms to capture potential leads. 
  • Google Analytics and Tag Manager setup for effective performance tracking. 

You can check out a testimonial and case study of our website building efforts here. 

3. Website Agency Build

Cost: $12,500 or $2,500/mo with a 6-month agreement 

The website agency build offers the most extensive and advanced features for insurance agents and agencies. This is best for agencies that need complex websites with many pages and are looking to scale. It includes: 

  • Comprehensive branding kit, Logo design, and mockup website pages for a cohesive brand image. 
  • Up to 50 pages for a detailed and extensive online presence. 
  • All features included in the new website build, plus additional pages and services. 
  • Ultimate agency website designed to attract and convert visitors effectively. 


Choose 1GS for Your Website Needs 

1GS specializes in designing and implementing search engine optimized, high-converting websites for insurance agencies. Our expertise lies in understanding the insurance industry’s nuances, enabling us to craft websites that resonate with your target audience. If you’re ready to transform your online presence and generate your own leads, schedule a website audit and strategy meeting with a 1GS agent today. Let us help you build a stunning, high-volume insurance website that works for you. 


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