Too many business executives don’t realize the value of a professional, fast, content-rich website. It’s a lead magnet, a billboard, and a digital version of your company’s storefront that can improve customer loyalty and increase conversion rates. Your website is a worthy investment in your business!
Whether you’re a small business owner or a large corporation, your website can be the most important and critical marketing tool in your arsenal. Let’s discuss how to make a great first impression with your website to grab customers’ attention.
As with all aspects of your digital marketing plan, you want your website to speak directly to your target audience’s niche. Everything should be working towards this goal, from the website colors to the aesthetics to the content you’re providing. A law firm’s website shouldn’t have emojis on its landing page, but it should have a blog resource describing the firm’s specialties and customer reviews.
A well-designed website quietly does its job of attracting and converting customers, but a poorly-designed website can actively drive customers away. You only have 50 milliseconds to make a good first impression before your audience makes a decision.
Over 50% of all web traffic came from mobile devices in 2017, and there’s no reason to believe that number is going down any time soon. The world is faster than ever before, and scrolling on your phone is a convenient method of researching companies before making a purchase.
Plus, a mobile website can encourage quick purchases from your audience, which increases both the speed and quantity of conversions. Having a mobile-optimized website is essential if you want to catch the half of your audience that’s on the move.
57% of users won’t recommend a business with a poorly designed or unprofessional website. It can make people doubt the quality of your product and brand credibility.
This can be a devastating blow to your business. You might have the best product or service in your industry, but if your website looks outdated and doesn’t reflect your brand’s quality, you can miss out on the opportunities to grow your business.
As an example, imagine you’re shopping around online for a new health insurance plan. If you click on a link and immediately see a “get a quote” form next to a friendly face along with some positive company reviews on display, you won’t hesitate to reach out. But if the front page of the website is covered in typos and emojis and there aren’t any reviews, you’re going to leave that website far behind. Given the number of options users have when they search on Google, and given the ubiquity of scams online, a trustworthy, easy-to-navigate website can help to keep your target audience on your page longer.
A professionally designed website can make a big difference to your business’s success, and it is worth the investment to have one.
It can be hard to know how to start modernizing your website’s business when you have a business to run. That’s why 1GS provides website design services to help businesses like yours attract and convert more customers. Schedule an appointment with a digital marketing expert at 1GS today and discover how 1GS can help you scale your business.
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