Best Marketing for Schools to Improve Enrollments

The best marketing for schools involves a savvy mix of social media, search engine optimization, and an effective landing page to drive traffic to. In this blog, we’ll break down the best marketing for schools to improve your enrollments year after year. 

 

Social Media 

Social media platforms like Facebook, Instagram, and LinkedIn are indispensable in building trust with the parents of prospective students. Here’s how: 

Build a Strong Online Presence: By regularly posting updates, photos, and videos of school events, achievements, and student life, schools can create a vibrant and engaging online presence. This not only attracts prospective students but also keeps the families of students engaged. 

Targeted Advertising: Social media platforms offer sophisticated advertising tools that allow schools to target specific demographics, interests, and locations. Schools can use these tools to promote open houses, application deadlines, and other important events directly to their target audience. You can learn more about tools for finding your target audience on social media here. 

Community Engagement: Social media is a two-way street. Schools can use it to interact with students and parents, answer questions, and address concerns. This engagement helps build a sense of community and trust, which is crucial for enrollment. 

Showcasing Success Stories: Highlighting student achievements, alumni success stories, and unique programs can help prospective students and their families see the value of enrolling in the school. These stories can be shared through posts, videos, and live sessions. 

 

Search Engine Optimization (SEO) 

SEO is critical for ensuring that a school’s website appears prominently in search engine results, making it easier for parents of prospective students to find the school online. Here are some key SEO strategies for schools: 

Keyword Research and Implementation: Identifying and using relevant keywords on your website that parents of prospective students might use when searching for schools is crucial. These keywords should be strategically placed in website content, blog posts, and meta descriptions to improve search rankings. You can check our blog on tips for improving your website’s Google ranking here. 

Content Marketing: Regularly publishing high-quality, informative content that answers common questions and provides valuable information can attract visitors to the school’s website. Blog posts, articles, and videos about the school’s programs, campus life, and educational philosophy can help improve SEO and establish the school as a thought leader in education. 

Technical SEO: Ensuring that the school’s website is technically sound is also important. This includes optimizing site speed, ensuring mobile-friendliness, and maintaining a clean, easy-to-navigate site structure. Search engines favor websites that provide a good user experience. 

Local SEO: Schools should also focus on local SEO to attract students from their surrounding area. This involves optimizing the school’s Google My Business profile, collecting positive reviews, and ensuring that the school’s name, address, and phone number are consistent across all online platforms. 

 

Effective Landing Pages: Converting Visitors into Enrollments 

A well-designed landing page can significantly improve conversion rates by guiding visitors to take specific actions, such as filling out an application form or scheduling a campus tour. Here’s what makes a landing page effective: 

Clear and Compelling Call-to-Actions (CTAs): The landing page should have prominent, easy-to-find CTAs that encourage visitors to take the next step. Whether it’s “Apply Now,” “Schedule a Tour,” or “Request Information,” the CTAs should be clear and compelling. 

Engaging Visuals and Content: The landing page should be visually appealing and include high-quality images and videos that showcase the school’s campus, facilities, and student life. The content should be concise, informative, and persuasive, highlighting the unique benefits of attending the school. 

User-Friendly Design: The landing page should be easy to navigate, with a clean layout and intuitive design. Forms should be simple and quick to fill out, and the page should load quickly on all devices. 

Trust Elements: Including testimonials from students and parents, accreditation badges, and links to positive reviews can help build trust and credibility. These elements reassure visitors that the school is reputable and has a track record of success. 

 

Case Study 

Inspire Kids Montessori (IKM) faced significant challenges when the pandemic forced them to shut down temporarily, leading to a sharp drop in revenue. Seeking to revive her Montessori schools in Phoenix, Diana partnered with 1GS Digital Agency for an effective online marketing strategy. The collaboration involved a comprehensive redesign of IKM’s website to make it more welcoming and user-friendly, the creation of engaging social media content, and the launch of targeted campaigns to generate better leads and increase enrollments. These efforts resulted in substantial success, with IKM receiving over 50 qualified leads monthly and achieving 150 new enrollments in less than a year. 

1GS also implemented robust SEO strategies, boosting IKM’s online presence and organic traffic significantly. They increased the school’s search engine rankings by over 260 spots and enhanced organic web traffic by 240% year-over-year. This SEO success, combined with effective social media engagement and compelling advertising campaigns, led to nearly 300 new leads in just 90 days, converting into 93 enrollments. The continuous efforts in web development, content marketing, and social media management helped establish IKM as a trusted and sought-after Montessori education provider, ultimately leading to full capacity at both campuses and setting a precedent for future growth and success. 

 

Looking for the Best Marketing for Schools? Turn to 1GS! 

For schools looking to enhance their marketing efforts and improve enrollment numbers, partnering with a 1GS can make a significant difference. 1GS specializes in marketing for schools and has a long track record of success in the education industry. With expertise in social media management, SEO, and landing page optimization, 1GS can help schools create and execute a comprehensive marketing strategy that drives results. 

Speak to a 1GS representative today to learn more about how we can help your school attract and enroll more students! 

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