62% of customers say they won’t engage with un-personalized, generic advertising. This is a big problem if you’re trying to scale your lead generation and reach a larger audience.
Let’s talk about some proven strategies for improving the relatability of your health insurance company’s advertising, including examples of success stories.
Featuring faces in your advertising is by far the simplest and most effective method of increasing its effectiveness. Studies have shown that a whopping 92% of ads featuring a person’s face attracted more attention than ads with no people in them. This is especially true if the customer’s exposure to the ad is relatively short (for example, if they’re scrolling on social media).
Practical experience proves this point as well. A health insurance client hired 1GS to build their website to maximize engagement. This is what we came up with:
You might not realize how important eye contact can be to increasing the effectiveness of your advertising.
Thanks to insights from social psychology and special heat-mapping technology, we know that direct eye contact causes customers to respond more favorably to emotional advertising. Does your company provide peace of mind for the customer’s family? Using photos of people making direct eye contact can help to drive home that point.
Backed by science and practical experience, we take these lessons to heart with every advertising campaign we create. Check out these testimonials to see what past clients have to say about our lead-generation strategies.
Customers are deluged with advertising from all angles. Giving them a reason to pay attention to your brand specifically can be essential to generating insurance leads. And as we’ve discussed above, the simplest and most effective means of creating immersive content is to include faces. We’re hard-wired to process information about other human faces more quickly than most other stimuli, which speeds up our reaction time to the content in question.
It’s not easy to find the time to do the research and create the content when you’ve got an insurance agency to run. That’s why 1GS wants to act as your marketing partner and take the work off your plate. Schedule a free audit of your online presence today, and start scaling!
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